We Need Us!

Support the small businesses that support us back.

Minneapolis is more than the lakes and the skyways and the best parks in the country. It’s the people. It’s us! Right now, Minneapolis needs us to support the places we love so they’ll be there for us tomorrow. Check out some of our favorite spots and find ways to support them safely. Wear a mask and visit in person, grab some takeout or buy a gift card. 

Minneapolis is all of us. Minneapolis needs all of us. We need us!


Win a Gift Card!

Meet Minneapolis and Pepsi have partnered together to help support local Minneapolis restaurants with a chance to win gifts cards to select restaurants including Key’s Café, Frank from Philly and Broadway Pizza.

Just text “We Need Us” to 75617 for a chance to win.*

About these great Minneapolis restaurants:

Female-owned Key’s Café Minneapolis brings you fresh, homemade favorites from their bakery items to breakfasts to home cooked dinners and they’ve been serving you for 47 years.

Frank from Philly, voted number one sandwich in Minneapolis, serves up their giant New York style slices, authentic philly cheesesteaks and the plant-based impossible cheesesteak.

Broadway Pizza opened in Minneapolis in 1953 and is still here for you with pizza, pasta, flatbreads, hoagies and more.  Receive a $10 gift card for every $50 purchased in gift cards this month.

*No purchase necessary, see official sweepstakes rules for more information.


To learn more about the background of this important local small business support initiative, read a message from Melvin Tennant, Meet Minneapolis President and CEO.

If you're interested in spreading the word and helping to promote local businesses, check out our We Need Us Toolkit.


We all have our go-to spots to grab a bite or a drink. The ones with the perfectly crafted latte, the to-die-for burger, or the extra crispy eggroll. The places that make Friday night special, that bring us together, and that feed our souls as much as our stomachs. Let's support the places that make Minneapolis so special. We need Minneapolis Go-To Spots - Minneapolis Go-To Spots need us!

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Minneapolis just wouldn't be the same without our local bookstores, thrift stores, and boutiques. From one-of-a-kind pieces to add to our closet, to that killer deal we can't stop talking about, to our growing book collection. Our local shops are an important part of what makes Minneapolis - Minneapolis. We need Local Shops - Local Shops need us!

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One of the best things about Minneapolis is that it's home to so many unique neighborhoods filled with boutiques, bookstores, restaurants, and breweries. We love that every part of Minneapolis is different in its own way. Head to Seward to peruse one-of-a-kind ceramics, East Side for a global food tour, or Northeast to explore our craft beer scene. We need Our Neighborhoods - Our Neighborhoods need us!