OUR MISSION AND VISION: Make Minneapolis the destination of choice for the next event or vacation
Meet Minneapolis, Convention and Visitors Association promotes the Minneapolis community as a viable convention site and visitor destination. At Meet Minneapolis, our mission is to market, sell and maximize the visitor experience of Minneapolis for the economic benefit of our community, making Minneapolis the destination of choice among visitors.
OUR WORK: Promoting Minneapolis and attracting visitors
By promoting all the remarkable features, assets and businesses across the city of Minneapolis, Meet Minneapolis brought over 700+ conventions, groups, sporting events and conferences to Minneapolis and the Minneapolis Convention Center in 2018. This important work significantly contributes to the 33+ million visitors that come to the metro region each year.
OUR IMPACT: Visitors generate critical incremental tax revenue and support jobs
Visitors bring more than their luggage! Our work – and that of our 700+ partner organizations – has a far greater purpose than merely bringing visitors to Minneapolis and the region. What we do impacts our community in critical, meaningful and unexpected ways–from the millions of dollars in additional tax revenue that’s generated by visitor spending – to supporting more than 36,000 tourism and hospitality jobs in Minneapolis.
OUR PURPOSE: Supporting our high-quality of life in Minneapolis
Bottom-line, tourism isn’t just about attracting people to visit Minneapolis – it’s about supporting all the things we love about living here and supporting the high-quality of life we want for our city – today and in the future.
OUR RESULT: How we measure success
Meet Minneapolis tracks multiple indicators to evaluate the health of the tourism economy and our various programs, including additional industry research. The organization’s performance is evaluated based on the following four 2019 key performance indicators (KPIs):
- Secure 535,000 Group and Event Hotel Room Nights
- Secure 92,000 Leisure Hotel Rooms Nights
(Due to year-end reporting from third parties, leads are tracked throughout the year, with a goal of 1,250 Leisure Leads)
- Secure $20.5 million in Minneapolis Convention Center Revenue
- Secure $2.6 million in Private Revenue