Six major departments carry out the organization’s initiatives to ensure a memorable experience in Minneapolis. Learn how each department can help you make the most of your partnership.
The Destination Sales team is located at both the Meet Minneapolis offices and at the Minneapolis Convention Center. Our sales associates book meetings and conventions at venues around the metro area. These bookings are designed to fill Minneapolis hotel rooms and bring business to Meet Minneapolis partners, generating significant economic impact and hospitality job growth for the community.
The Destination Services department facilitates booked conventions by assisting meeting planners with logistical needs, building attendance and delivering a quality experience to attendees. This award-winning department has earned industry accolades for more than a decade, resulting in repeat business.
Destination Branding and Strategy
The Destination Branding and Strategy team creates dynamic promotional programs and materials, enabling the other departments to carry out their sales initiatives. The department also creates and maintains various websites directed at targets markets for promotional purposes. Branding and Strategy is also responsible for publicizing Minneapolis, the Minneapolis Convention Center and the Meet Minneapolis organization to the media.
Partnership teams with hospitality partner businesses to create tailored promotional packages to generate business from their target audiences.
The Public Affairs team works with the local community as well as with Minneapolis Sister Cities to build relationships that foster international travel, business investment and vitality in our community and across the globe.
The Administration department oversees executive operations and finances, ensuring the smooth achievement of our organization’s goals.
Sports Minneapolis, a division within Meet Minneapolis, works to recruit, enhance and produce sporting events in the Minneapolis area for the benefit of the community. The department has played a major role in securing events such as the Super Bowl, NCAA Men’s Final Four, MLB's All-Star Game, USA Girls’ Jr. Volleyball, CONCACAF Gold Cup soccer, X Games and more.
Equity, Diversity, Inclusion and Access (EDIA
The Equity, Diversity, Inclusion and Access (EDIA) team develops a strategic vision and implements a plan for the organization that systemically advances a culture of equity where staff and key community stakeholders feel comfortable and accepted. We leverage EDIA to be a part of the organization’s core mission and values, as well as a driving force of growth and competitive advantage.