MINNEAPOLIS (Nov. 15, 2011) - Mall of America® will serve as the gathering spot for this years giving event that has previously raised over $24 million for more than 3,600 Minnesota charities. Give to the Max Day kicks off at midnight this Wednesday, Nov. 16 in the Rotunda. During this all-day event, Minnesotans will be challenged to raise as much money as possible in 24 hours for nonprofits from all over the state including one $10,000 Supersize Golden Ticket which will be randomly given to a donors non-profit at 11:59 p.m.

Guests can take part in the giving extravaganza in more ways than ever this year. A new component is the Give to the Max Day TweetUp on the CRAVE Patio at Mall of America from 6:30-9:30 p.m. Those who sign up will be able to enjoy food, fun and social media socializing. Joining the TweetUp post-performance will be local musicians Tim Mahoney along with Maria Isa who will perform in the Rotunda at 6 p.m. Another addition to the event this year are Giving Stations, where Mall guests can donate using laptops in designated GiveNGo areas. Givers will receive a sticker providing them discounts at stores and restaurants at the Mall. Those who arent able to witness the excitement of the day in person can watch livestreams through The UpTake give-a-thon where interviews with nonprofit leaders will be broadcast throughout the day.

GiveMN is a collaborative venture to transform philanthropy in Minnesota by growing overall giving and moving more of it online. GiveMN is also a supporter of the Minnesota Community Foundation and an independent 501(c)(3) organization.

WHEN:

Wednesday, Nov. 16, 2011

Midnight Give to the Max Day starts at GiveMN.org

Throughout the day, live music at the top of every hour

and $1,000 given away to a random non-profit every hour

The UpTake livestream give-a-thon

6:00p.m. Tim Mahoney and Maria Isa perform

6:30 p.m. Tweet Meet on CRAVE patio at Mall of America

11:59 p.m.

$10,000 Grand Golden Ticket awarded

Thurs., Nov. 17, 2011

Midnight Give to the Max Day ends

Fri., Nov. 18, 2011 Results from Give to the Max Day posted to GiveMN.org

About Mall of America®

Mall of America is the nations largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nations largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.

SARAH SCHMIDT

Public Relations Coordinator

Mall of America®

sarah.schmidt@moa.net

office: 952.883.8805