Spanish language broadcasts to be aired on La Raza 1400 AM
FOR IMMEDIATE RELEASE
Friday, December 18, 2015
CONTACT:
Dustin Morse (612) 325-8184
Mike Kennedy (612) 659-3475
MINNEAPOLIS-ST. PAUL, MN – The Minnesota Twins announced today the 2016 Spanish language radio broadcast schedule. In addition, the Twins announced a new Spanish language radio partnership with La Raza 1400 AM/1470 AM, which will be home to 50 Twins games per season. Highlights of the 2016 Spanish language broadcasting schedule include the season opener April 4 at Baltimore and the home opener April 11 vs. the Chicago White Sox. Spanish broadcasts can be heard primarily on Sunday and Tuesday games throughout 2016.
“La Raza 1400 AM/1470 AM is ecstatic to become the official Spanish language radio station of the Minnesota Twins,” said President and CEO of Santamaria Broadcasting Maya Santamaria. “This relationship is only one of the many ways that the Twins shows its commitment to diversity and, more specifically, its dedication to the Latino Community. Through our partnership, more Latinos will have access to Twins baseball and the wonderful experience of a Twins game, creating an increasingly larger fan base. I commend the Twins for their vision and dedication to diversity.”
La Raza 1400 AM/1470 AM was founded in 2005 by Santamaria Broadcasting and is the only Latino owned and managed radio station in Minnesota. The Upper Midwest is the 16th most important Latino Radio market in the nation and together the two stations encompass 30 miles around the Twin Cities and into northern areas. The two simulcast Spanish-Language stations reach over 200,000 members of the Minnesota Hispanic community 24 hours a day and seven days a week. Their mission is to empower and unite the Latino community through its community-oriented music, entertainment and informative programming.
“The Minnesota Twins are proud to announce this fully-integrated partnership with La Raza 1400 AM/1470 AM,” Twins President Dave St. Peter said. “Spanish radio long been a priority for the Twins and this agreement ensures the continued accessibly of high-quality local baseball broadcasts within the Latino community. Moreover, the Twins organization is excited to work hand-in-hand with La Raza 1400 AM/1470 AM to drive an incremental level of baseball engagement among Latinos across Twins Territory.”
The Twins, who were the first professional sports team in the Twin Cities market to broadcast their games in Spanish, return Twins Hall of Famer and color analyst Tony Oliva, and play-by-play announcer Alfonso Fernandez, to the broadcast booth for their 11th season together. All 50 games will include a 15 minute pre and post-game show. In addition, these broadcasts will be transmitted via SAP (secondary audio program) on the Twins television partner Fox Sports North.
