Twin Cities In Motion Renews Partnership with Brooks Running Company
Medtronic Twin Cities Marathon Expo to Feature New Joint Merchandise Space
St. Paul, Minn. – August 10, 2016 – Twin Cities In Motion (TCM) and Brooks Running Company have agreed to renew their partnership, linking through 2018 the organizers of the Medtronic Twin Cities Marathon, a top-ten U.S. Marathon, and the country’s premier running footwear and apparel brand.
Under the agreement, which extends a partnership established in 2005, Twin Cities In Motion’s signature events – the Medtronic Twin Cities Marathon Weekend races, the Medtronic TC 1 Mile, and the Red, White & Boom! TC Half Marathon, Relay & 5K – will feature Brooks finisher or participant shirts. New in 2016, TCM and Brooks will operate a joint merchandise space at the Medtronic Twin Cities Marathon Health & Fitness Expo.
“We are pleased to continue our longstanding relationship with Brooks,” Twin Cities In Motion executive director Virginia Brophy Achman said. “We’re glad to align our organization and our events with a top-quality brand like Brooks. We’re eager to implement new initiatives together, including the joint merchandise space launching this year.”
As part of the continued partnership, Brooks will bring Run Signature – its holistic biomechanics and shoe fitting philosophy – to the Health & Fitness Expo to give runners insight into how their bodies move and empower them to choose shoes that give them the running experiences they crave. Other facets of the partnership include expert sports bra fitting using Brooks’ industry-leading fit method and bra styles, an evolution of Brooks licensed apparel offerings and shopping experience and more.
“TCM has been one of our premier partners for years and continuing to bring Run Happy to those who run their races is an exciting opportunity for us,” Brooks Senior Manager, U.S. Marketing Matt Weiss said.
The 35th annual Medtronic Twin Cities Marathon Weekend kicks off Friday, October 7 with the opening of the Health & Fitness Expo at St. Paul RiverCentre. The Expo, which runs through Saturday, October 8, features more than 100 exhibitors, a full schedule of presentations, and packet pick up for the weekend’s races.
30,000 people are expected to participate in running events held Saturday, October 8 and Sunday, October 9. Events at the Capitol grounds in St. Paul on Saturday include the TC 10K, presented by SmartyPants Vitamins, and TC 5K, presented by Fredrikson & Byron, and the Medtronic TC Family Events. The Medtronic TC 10 Mile, which starts in downtown Minneapolis and finishes at the Capitol, kicks off Sunday racing which is followed by the signature event of the weekend, the 35th running of the Medtronic Twin Cities Marathon.
About Twin Cities In Motion (TCM): Twin Cities In Motion organizes the region’s premier running events, including the Medtronic Twin Cities Marathon, a Top 10 U.S. Marathon. With a mission of promoting healthy lifestyles through running events and community outreach, TCM is proud to provide financial support to youth and professional athlete initiatives. Collectively, TCM and its charity partners that fundraise at TCM events give back more than $950,000 annually to a variety of causes. For more information, visit us at tcmevents.org, or find us on Facebook and on Twitter @tcmarathon.
About Brooks Running Company: Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow us on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).
Charlie Mahler Breanne Hegg
Media & Communications Manager Marketing & Media Director
Twin Cities In Motion Twin Cities In Motion
Office: 651-289-7708 Office: 651-289-7704
Mobile: 952-423-8126 Mobile: 612-805-2183
2635 University Avenue West, Suite 190, St. Paul, MN 55114