MINNEAPOLIS – More than one million people, including Minnesotans and visitors from across the globe, came to Super Bowl LIVE presented by Verizon on Nicollet Mall during 10 days of festivities leading up to Super Bowl LII.

1.4 million people visited Mall of America, the site of the NFL Fan Gallery, during the same ten-day stretch. The Minnesota Super Bowl Host Committee compiled these statistics and others that highlight the energy and activity in the Twin Cities as a result of Minnesota’s opportunity to host Super Bowl LII.


“As hosts, we take great pride in the feedback we’ve heard from the Minnesotans and visitors from across the world that had a great time at our unforgettable Super Bowl festival in the Bold North,” said Maureen Bausch, CEO for the Minnesota Super Bowl Host Committee. “From the electric atmosphere on Nicollet Mall, to the fun and festivities at the Mall of America, to the amazing fan turn out at Opening Night at Xcel Center, we are thrilled that more than one million people shared in the celebration as we showcased Minnesota on the world’s largest stage.”


Bold North by the Numbers:



1,055,000: Attendance at Super Bowl LIVE presented by Verizon during 10-day festival

235,000: Attendance at Super Bowl LIVE on Saturday, February 3, biggest attendance day (and also our snowiest)

35,969: References to Bold North on Twitter during 10-day festival

14,073: Instagram posts mentioning the Bold North during 10-day festival

62,434: Likes on Facebook for post mentioning the Bold North during the 10-day festival

48: Bands/artists performed at Super Bowl LIVE at free and open to the public concerts

1: Snowmobile backflip over Nicollet Mall at the Polaris Upsidedowntown

1,420: Total miles that 10,000 Bold North Zipliners collectively traveled during 10-day festival

1.4 million: Visitors to Mall of America, the site of NFL Fan Gallery, during the 10-day festival

185,000: Total volunteer hours from our 10,000+ Crew 52 volunteers

33,000: Total volunteer shifts from our 10,000+ Crew 52 volunteers

61,000: Record-breaking number of passengers at Minneapolis-St. Paul International Airport on Monday, February 5

1,630: Private jet arrivals at Twin Cities airports during week of Super Bowl

150+: Super Bowl-related parties and events across the Twin Cities during 10-day festival

67,612: Attendance at U.S. Bank Stadium for Super Bowl LII

5,800: Record number of credentialed media members for Super Bowl LII

25: Different countries represented by the media at Super Bowl LII

$5.5 million – Dollars invested in community organizations across the state during Minnesota Super Bowl Legacy Fund 52 weeks of giving campaign to improve health and wellness for kids