BLOOMINGTON, MN— June 21, 2018

Morphe today announced its upcoming retail location at Mall of America planned for Fall 2018. The store is 6,000 square feet, the largest Morphe store to date, allowing customers to shop Morphe’s full spectrum of professional quality tools and makeup plus other Morphe fam brands such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette

“We have an enthusiastic, highly engaged #morphebabe fanbase in Minnesota and they deserve to have their very own space to discover, play, and shop the Morphe brand in person,” expressed Emine ErSelcuk, Vice President Global Retail for Morphe. “The store features many exciting aspects including curated picks featuring best-sellers, online trends, influencer faves, and influencer collaborations. Customers can explore the store on their own or get expert advice from our certified Beauty Advisors.”

“Mall of America has become a home for many digitally-native retail brands who are continuously making the move to brick-and-mortar locations,” said Leasing Associate Ashley Hofmann. “Morphe has established themselves among the top beauty brands and we are thrilled to have their store here for our visitors who have made MOA their beauty and fashion destination.”

Additional Morphe stores will open this year at Garden State Plaza in Paramus, NJ; Fashion Valley in San Diego, CA; Houston Galleria in Houston, TX; NorthPark and Galleria Dallas in Dallas, TX; Woodfield Mall in Schaumburg, IL; and Roosevelt Field in Garden City, NY.

Morphe’s existing retail stores are located in Burbank, California; Valley Fair Mall in Santa Clara, CA; Brea Mall in Orange County, CA; Victoria Gardens in Rancho Cucamonga, CA; Los Cerritos Center in Cerritos, CA; Fashion Fair in Fresno, CA; Scottsdale Fashion Square in Scottsdale, AZ; Miracle Mile Shops at Planet Hollywood Hotel & Casino in Las Vegas, NV; and Arden Fair Mall in Sacramento, CA. Morphe is also distributed online at Morphe.com and at select ULTA stores throughout the country.

For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com

PRESS CONTACT
Metro Public Relations: Alexandra Duff (morphe@metropublicrelations.com or 310-601-3211)

For questions, please email Mall of America at PR@moa.net or 952-883-8568.

ABOUT MORPHE
Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional quality makeup and artistry tools at accessible prices. The Tawils recognized the power of social media in the early stages of building their company and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With 6.3M Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds.