MINNEAPOLIS, May 31, 2022 — Several Minneapolis business organizations have united to create a platform called “Minneapolis Momentum,” which is designed to accentuate and highlight the positive stories of people enjoying the city.
People who’ve returned to dining, shopping and exploring the city can go to mplsmomentum.com and fill out a short “mad-lib” type form and upload a photo. One entry a day will be chosen and converted into a giant digital billboard and displayed throughout the community. Selected entries will win another city experience like sports, theatre and concert tickets, dinners at Minneapolis restaurants and hotel stays.
The goal of the campaign is to encourage people to get out and enjoy the arts, culture, food, entertainment and natural amenities of Minneapolis, particularly people do not work or live in the city. The idea behind the campaign is to provide a nudge to get those on the fence to re-engage and experience the city for themselves.
“Minneapolis is gaining momentum as people return to work, the weather warms, and attractions and activities in the city ramp up. Minneapolis Momentum provides a fun platform to showcase real people enjoying experiences only available in Minneapolis,” said Courtney Ries, senior vice president, Destination Branding and Strategy of Meet Minneapolis.
Leah Wong, vice president, external relations for the mpls downtown council, concurred “We know when people return to downtown once, the second engagement comes quickly. We continue to see incremental build and together we can elevate the good and highlight all the things that make this a great city to enjoy and explore.”
Campaign partners include Greater Minneapolis Building Owners & Manager Association, Greater Minneapolis Hotel Association, Greater MSP, Hennepin Theatre Trust, Meet Minneapolis, Minneapolis Downtown Council, and the Minneapolis Regional Chamber.
The Minneapolis Momentum campaign includes bi-weekly newsletters summarizing positive stories about Minneapolis that is sent to city stakeholders, business owners, Minneapolis-based workers, and residents. Anyone can sign up to receive the newsletter, and recipients are encouraged to share the email with their network each week.
“The campaign is the result of several Minneapolis organizations working in tandem to harness the building momentum in welcoming individuals back to our city to work, live, and play,” said Angie Whitcomb, executive vice president of the Minneapolis Regional Chamber. As people emerge in the warmer weather to enjoy their favorite lunch and happy hour spots, these positive experiences will be shared with friends and family, which will encourage further reanimation in Minneapolis.”