Meet Minneapolis announces changes to the department of Tourism and International Relations



Meet Minneapolis announces changes to the department of Tourism and International Relations

(MINNEAPOLIS) – May 30, 2014 – Meet Minneapolis, Convention and Visitors Association, is pleased to welcome Cheryl Offerman to the department of Tourism and International Relations as international tourism sales manager. Offerman will report directly to Beth Helle, who has been recently promoted to director of tourism.

Offerman’s career spans more than 27 years working with the travel trade, most recently as travel trade marketing manager for Explore Minnesota Tourism. In this position, she directed domestic and international travel trade relations on behalf of the state of Minnesota. She led a team who together actively developed leisure travel programs, worked with state and regional partners, airlines and media worldwide. Offerman was responsible for initiating and leveraging relationships with multi-state tourism coalitions, inter-agency boards and industry committees for the benefit of tourism statewide. A graduate from the University of Minnesota with a master’s degree in education and second languages, Offerman is fluent in German and also holds an undergraduate degree in journalism.

Helle’s 20-year travel trade career includes both domestic and international tourism development and marketing for Mall of America and most recently as international program manager-international relations for Meet Minneapolis specializing in key European markets. 

As director of tourism, Helle will be responsible for establishing, implementing and overseeing the sales and services operation for domestic and international group and leisure travel. Her duties also include the continued development of Meet Minneapolis’s international meetings initiative and identifying new business opportunities related to leisure travel.

Meet Minneapolis International Tourism Sales Manager Cheryl Offerman


Meet Minneapolis is a private, not-for-profit, member-based association. It actively promotes and sells the Minneapolis area as a destination for conventions and meetings, works to maximize the visitor experience and markets the city as a desirable tourist destination to maximize the economic benefit of the greater Minneapolis area.

Meet Minneapolis is accredited by the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International.

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Kristen Montag, media communication manager, 612.767.8038, kristenm@minneapolis.orgMinneapolis_PR on Twitter.