MINNEAPOLIS (January 26, 2012) Destination marketing industry software leader iDSS and IGENO, a full-service managed reporting provider for destination marketing organizations, announced a strategic partnership today.

The two destination marketing industry leaders will partner to offer destination marketing organizations (DMOs) throughout the world first-class managed reporting services with data connection directly to iDSSs world-class customer relationship management (CRM) technology. This new collaboration will allow DMOs a robust and visually appealing reporting platform with data coming from a variety of channels including point of sale, accounting software, web analytics and the iDSS CRM. This will create a state of the art reporting platform.

The need to report to stakeholders on the impact of a DMOs successes from a variety of sources in one comprehensive platform has never been greater, said Mark Lynch, general manager of iDSS. iDSS has extensive reporting capabilities within the CRM, this expansion of data sources greatly enhances the quality of reports available to the DMO.

Our dashboards and reports provide DMOs and their stakeholders a clear view of both current performance metrics as well as future trends, said Mark Clancy, chief executive officer for IGENO. Our integration with iDSS allows DMOs to spend their valuable time on sales, marketing and management rather than assembling spreadsheets.

The iDSS Destination Management System provides sales and CRM technology, content management services, managed reporting services, website integration, mobile solutions, real-time processing of online leads and information requests, event registration and lodging systems, media relations and tracking, special event calendars, publication content management, visitor inquiry and fulfillment, group tour planning e-proposal integrations, as well as email marketing solutions.

IGENOs current tourism client roster continues to grow including iDSS client, the Shreveport-Bossier convention tourism bureau as well as Visit Jacksonville, Visit Grand Rapids, the Calgary Convention Centre and Tourism Vancouver. iDSS works with nearly 100 DMOs, including the Philadelphia Convention & Visitors Bureau, Greater Pittsburgh Convention & Visitors Bureau, Memphis Convention & Visitors Bureau and Meet Minneapolis.

This strategic partnership will allow IGENO and iDSS to jointly offer their services to the destination marketing industry, expanding existing and future opportunities for both technology marketing firms.

About iDSS

iDSS is an industry-leading customer record management (CRM)/content management system (CMS) platform that DMOs use to automate their business activities so that they are consolidated in a single platform. Based in Minneapolis, Minn., USA, iDSS has clients in the United States and across the world.

About IGENO

IGENO provides premium, management reporting solutions for the destination marketing industry. For a single, monthly subscription fee, DMOs benefit from comprehensive management reports and dashboards, advisory services from our management consultants, integration with a variety of data sources, templates from other DMOs and licensing of SAP software. For more information, visit www.igeno.com.

MEDIA CONTACTS

Mark Lynch, vice president of Sales and Marketing

iDSS, Inc.

mlynch@idss.com, 612-767-7822

www.iDSS.com

Mark Clancy, CEO

IGENO, Inc.

mark@IGENO.com, 604-817-8207

www.IGENO.com

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