Hello Kitty^® is hitting the road with her first-ever LIVE tour in North America!

LOS ANGELES (October 30, 2014) Hello Kitty, the beloved pop icon created to inspire happiness around the world, is hitting the road in 2015 with her first-ever live North American tour: Hello Kittys Supercute Friendship Festival. Sanrio^®, the global lifestyle brand best known for Hello Kitty, and international tour producer VEE Corporation, have partnered together to design, create and produce this inaugural tour event. Going beyond a traditional live stage show, the event will offer a unique multi-component festival atmosphere for Sanrio fans of all ages.

For the first time in North America, Hello Kitty and her supercute friends Dear Daniel^®, My Melody^®, Badtz-Maru^®, Keroppi^®, Chococat^® and Pompom Purin^® will appear in this unique celebration of fun, friendship and Sanrio surprises! Each event will feature Hello Kitty and her friends in multi-stage live performances, DJ-driven dancing with dance group KRU HK, interactive exhibits, animation, art, fashion, photo opportunities, event-exclusive collectibles and much more! Tickets for the first leg ofHello Kittys Supercute Friendship Festival will go on sale Friday, November 21, at 10 a.m. PST; Hello Kittys Supercute Friendship Festival will make its debut at Target Center in Minneapolis, MN in May 2015.

The collaboration between VEE Corporation and Sanrio will invite fans to step inside a Hello Kitty wonderland in their hometown, said Jim Waters, Senior Vice President of Production for VEE Corporation.

In support of Hello Kittys 40^th Anniversary, VEE Corporation will share a sneak peek of live performances of Hello Kittys Supercute Friendship Festival to the attendees of the SOLD OUT Hello Kitty Con 2014, taking place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art), in downtown Los Angeles this weekend.

Hello Kittys Supercute Friendship Festival will bring a new Sanrio experience to fans across the country, said Janet Hsu, President and COO of Sanrio, Inc. Our first-ever live tour brings the world of Hello Kitty to life with performances and interactive activations for fans of all ages, unlike anything seen before.

Join the fun, friendship and festivities as Hello Kittys Supercute Friendship Festival makes a supercute stop to

your city! For more information please visit www.sanrio.com/HKFestival and

www.Facebook.com/HelloKittyFestival.

ABOUT SANRIO

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

ABOUT VEE CORPORATION

Headquartered in Minneapolis, Minnesota, VEE Corporation is one of the most experienced and respected names in family-friendly entertainment. VEE Corporation has delighted millions of children around the world with live touring stage shows since Sesame Street Lives debut performance in 1980. VEE also provides entertainment, promotion and event marketing services for the worlds most respected brands and agencies. Clients and partners in the corporate, sports, museum and event marketing sector come to VEE for imaginative solutions to capture the undivided attention of their customers and audiences through custom designed/built interactive environments. For more information, please visit www.vee.com.

Event: Hello Kittys Supercute Friendship Festival

Venue: Target Center

Date/Time: May 29 -31, 2015 (times TBD)

On-Sale: Tickets will go on sale Friday, November 21 at 10am at Target Centers Box Office, online at TargetCenter.com,AXS.com or call 888.9.AXS.TIX

Prices: GA Adult (ages 13+) $25, GA Youth (ages 5-12) $15, Child Ticket (ages 1-4) $5.00

All seats will be General Admission.
Prices may not include Facility Fee.

More: For additional news and information: www.sanrio.com/HKFestival www.facebook.com/hellokittyfestival

KATRINA JAEGER

Marketing Manager | Target Center

600 First Avenue North
Minneapolis, MN 55403
Direct: 612-673-1346

katrinajaeger@targetcenter.com