For Immediate Release

CREATIVE KIDSTUFF TO OPEN POP-UP STORE AT MALL OF AMERICA^®

Specialty Toy Retailer Introduces New Store Concept for Holiday Season

(MINNEAPOLIS) Sept. 16, 2014Creative Kidstuff, the award-winning toy store that helps families play, will open its newest retail location at Mall of America^® just in time for the holiday gift giving season. The specialty toy retailer will open its doors on Oct. 15, 2014.

The Creative Kidstuff pop-up shop at Mall of America will be conveniently located on level one, south near Lego. Always keeping families in mind, this new store will introduce holiday shoppers to its distinguished selection of innovative and imaginative toys.

We have been looking for new ways to support shoppers from across the nation and internationally so the pop-up shop at Mall of America is a perfect opportunity, says Roberta Bonoff, Creative Kidstuff CEO. We are excited to be a part of the nations largest shopping destination at a time that is important to the Creative Kidstuff brand.

Mall of America prides itself on offering an unrivaled experience especially during the holidays, says Dan Jasper, vice president Mall of America. The holidays are all about families, having fun and creating memories to last a lifetime. We cant think of a better start to the season than welcoming Creative Kidstuff to the Mall.

For additional information and holiday event announcements, please visit www.creativekidstuff.com.