Caribou Coffee to create 64-foot Pinterest board at Mall of America
Media Contact
Tara Niebeling
952.883.8826
Caribou Coffee to create 64-foot living Pinterest board at
Mall of America®
WHAT: A 64-foot tall Pinterest board will take over the Rotunda in Mall of America® in celebration of Caribou Coffees newest coffee, Real Inspiration Blend. The one-of-a-kind, interactive board will be on display Monday, Feb. 3 through Thursday, Feb. 13.
Guests who visit the Living Pinterest Board will have the opportunity to immerse themselves in five interactive pins created by Caribou, as well as an Inspiration Stage featuring unique demonstrations and performances such as cooking demonstrations, yoga classes, fashion shows, beauty tutorials and technology features.
Other interactive activities will include:
- Real Inspiration sampling area
- Giant chalkboard
- Larger than life Caribou mug for photo opportunities
Last year, Caribou reached out to their fans on Pinterest to share what inspires them. From there, Caribous Roastmasters used the fan-generated pins to craft the flavors for Real Inspiration Blend. The brand is celebrating this unique collaboration and coffee launch at Mall of America.
For more information on the Caribou Pinterest Board, click here.
VISUALS:
- 64-foot tall Pinterest board
- Live demonstrations and performances on the Inspiration Stage
- Giant chalkboard and Caribou mug
WHEN: Monday, Feb. 3 Thursday, Feb. 13, 2014, Mall hours
Media event: Wednesday, Feb. 5, 6 p.m. to 8 p.m. (with special appearance from Tim Mahoney)
WHERE: Mall of America Rotunda
About Mall of America®
Mall of America is the nations largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nations largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.
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