Brand USA Expands Creative Music Campaign to Showcase Endless Destination Experiences to Visitors Worldwide
WASHINGTON, DC – Brand USA, the destination-marketing organization for the United States, announces the expansion of Hear The Music, Experience The USA, an integrated marketing campaign that uses the power of American music to promote U.S. destinations to international travelers. Building on the success of the initial 2018 campaign, Brand USA has worked with 10 incredibly talented artists whose hometown musical heritage has influenced their interpretation of two iconic American songs: “What I Like About You” by The Romantics and “Boogie Shoes” by KC and the Sunshine Band. Hear The Music captures the universal appeal of American music by forging authentic and compelling connections, which transcend boundaries, borders, and cultures.
The campaign uses one of America’s most important assets, music, to invite the world to discover the people and places behind the USA’s rich music history. Each U.S. city, state, and region has a different musical sound, which is influenced by its diversity of people and culture. As an extension of Hear The Music, Brand USA has created unique ways for its global audience to engage with the music, including customized playlists, artist recommended itineraries, and inspiring video content. The 10 artists and 10 cities and musical genres are as follows:
“What I Like About You"