HENNEPIN THEATRE TRUST LAUNCHES “5 TO 10 ON HENNEPIN” WITH MUSIC,
ART AND CULTURE ON THURSDAY, AUG. 18
The weekly event travels Hennepin Avenue to revitalize the five blocks from Fifth to Tenth Streets every Thursday from 5 to 10 p.m. through December
MINNEAPOLIS—Hennepin Theatre Trust launches its new placemaking project 5 TO 10 ON HENNEPIN on Thursday, Aug. 18 at 5 p.m. on Hennepin Avenue between Ninth and Tenth Streets. A full schedule of arts and cultural activities and entertainment will happen in the Orpheum Theatre parking lot, the FAIR School alleyway and the Marin Restaurant & Bar courtyard. This exciting new project is a joint effort with Southwest Airlines Co. (NYSE: LUV) and Project for Public Spaces to create and activate public spaces within the WeDo™ MPLS Cultural District.
Each week, one block on Hennepin Avenue will experience a "creative makeover." The block-by-block reimagining joins the inventiveness of local artists with the resourcefulness and insights of Hennepin Avenue community members to create a mix of activities.
The first week of 5 to 10 ON HENNEPIN will feature some of the best Minnesota artists with street performances, live music and a pop-up artist market. All activities are free to the public and continue through December 2016 every Thursday.
“The 5 TO 10 ON HENNEPIN project is one of many placemaking efforts that the Trust is actively leading to create an engaging experience for everyone who uses Hennepin Avenue,” said Tom Hoch, Hennepin Theatre Trust President/CEO. “The volume and variety of activities is intended to bring energy and excitement to each block and encourage more people to stay downtown longer and do more things.”
Every week, 5 TO 10 ON HENNEPIN will present a variety of free activities including a mobile pop-up stage featuring live performances. The stage will be placed at a different location on Hennepin Avenue each week transforming surface parking lots, alleyways or sidewalks. Performances will include bands, DJs, theatre troupes, dancers and much more.
There will also be street performances by musicians, magicians, spoken word artists, dancers, jugglers, chalk artists, fire-eaters, stilt walkers and other interactive entertainment. A weekly pop-up artist market will feature Minnesota-made fine art and goods.
The Trust is using an open call process to identify and select arts, cultural and entertainment activities. The goal is to use an inclusive process that results in activities that appeal to and represent a wide range of people who use Hennepin Avenue. The weekly offerings also aim to increase greening efforts along the busy street.
5 TO 10 ON HENNEPIN launches on Thursday, Aug. 18 and includes:
live performances on the 5 TO 10 ON HENNEPIN mobile stage by the Katy Vernon band with Indie-influenced music, the Zorongo Flamenco Dance Theatre and School, and conceptual sound art performances by the experimental electronic duo of Beatrix* JAR.
street performers including comedic magician Arman Shaw, the Saint Paul Conservatory of Music Performing Strings, The Fires of 1818: Rantome Rosu Duo with dark gypsy jazz, a comedy stunt show by The Dangerous Fun Show and Pros of the Rope who will instruct and demonstrate Double Dutch jump roping.
A pop-up artist market with 18 Minnesota artists whose work ranges from custom-made candles, tarot readings, Minneapolis-inspired screen printing, floral arrangements, jewelry, artwork, home fashions and much more.
5 TO 10 ON HENNEPIN will take place every Thursday from 5 to 10 p.m. at various locations on Hennepin Avenue through December 2016
For a weekly schedule of performers, artists and activities, or to learn more about 5 TO 10 ON HENNEPIN, visit HennepinTheatreTrust.org/5to10.
Southwest Airlines' Heart of the Community program awarded the Trust with a $200,000 grant last April to bring 5 TO 10 ON HENNEPIN to life. Project for Public Spaces (PPS), a nonprofit pioneer in the global placemaking movement is providing technical assistance.
The grant enables the Trust to identify and select arts, cultural and entertainment activities to program the five-block area from Fifth to Tenth streets with a range of multicultural offerings, as well as dynamic public art and increased greening efforts.
Minneapolis is among five communities receiving similar grants selected from a highly competitive pool of more than 90 applicants from 60 cities. Each year, Southwest brings placemaking to the cities they serve through the Heart of the Community program, highlighting the importance of “place” and encouraging communities to take part in the creation of the public places they love.
“We look forward to seeing all of the hard work and vision of 5 TO 10 ON HENNEPIN come to life over the next few months,” said Megan Lee, Southwest Airlines’ Senior Manager of Communication and Outreach. “Creating a place that brings local citizens and visitors together to connect and enjoy, in the heart of downtown Minneapolis, is what Heart of the Community is all about.”
ABOUT HENNEPIN THEATRE TRUST AND WEDO™
Hennepin Theatre Trust is a nonprofit organization that creates positive change through the arts by bringing together people, businesses and organizations in WeDo™, the West Downtown MPLS Cultural District, to create and enjoy cultural experiences.
We want everyone who comes to WeDo to have a unique experience. Our historic theatres – the Orpheum, State and Pantages – light up Hennepin Avenue with a mix of modern acts and artists. Local talent fills our New Century Theatre. Our Spotlight Education program inspires high school students through musical theatre.
Beyond our theatre doors, we connect people to unexpected arts and cultural experiences like the iconic Bob Dylan mural and our art-in-underused spaces project, Made Here. Our collaborations with businesses, artists, local officials and other arts and culture organizations bring a wide range of quality activities and entertainment to WeDo.
Learn more at HennepinTheatreTrust.org and wedompls.org.
ABOUT SOUTHWEST AIRLINES CO.
In its 46th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 50,000 Employees to more than 100 million Customers annually. Southwest operates more than 3,900 departures a day during peak travel season across a network of 98 destinations in the United States and seven additional countries with service to three airports in Cuba expected to begin later this year, subject to government approvals.
Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity. That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as more than 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency℠, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. The airline proudly unveiled a bold new look: Heart. A new logo, aircraft livery, interior design featuring a new seat and Flight Attendant galley, Employee-designed uniforms, and an updated airport experience all showcase the dedication of Southwest Employees who connect Customers with what’s important in their lives.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 43 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2015 Southwest Airlines One Report™ can be found at SouthwestOneReport.com.
Book Southwest Airlines' low fares online at Southwest.com or by phone at 800-I-FLY-SWA.
Visit the Southwest Newsroom at swamedia.com for multi-media assets and other Company news
Media Relations Team: 214-792-4847, option 1
ABOUT PROJECT FOR PUBLIC SPACES
Project for Public Spaces is a nonprofit planning, design and educational organization dedicated to helping people create and sustain public spaces that build stronger communities. Its pioneering Placemaking approach helps citizens transform their public spaces into vital places that highlight local assets, spur rejuvenation and serve common needs. PPS was founded in 1975 to apply and expand on the work of William (Holly) Whyte, the author of The Social Life of Small Urban Spaces. Since then, the organization has completed projects in over 3000 communities in 43 countries and all 50 US states and are the premier center for best practices, information and resources on Placemaking.
Dale B. Stark
Hennepin Theatre Trust
Media Relations Manager
(612) 455-9537 : desk
(612) 562-5200 : cell