15 Piano Transformations at the Mall of America

MEDIA ADVISORY                                                                                              Media Contact

May 13, 2013                                                                                                   Bridget Jewell




Artist and student teams artistically transform

15 pianos at Mall of America®



WHAT:           Over the course of two days, 15 artist/student teams will transform old and worn pianos into 15 colorful and fascinating works of art in front of crowds at Mall of America®. Keys 4/4 Kids, a local nonprofit that accepts and sells donated pianos for charity, is teaming up with St. Paul Mayor’s office and MOA™ to provide guests and spectators an exciting musical and artistic experience.


                        During this year’s ‘color-coded’ themed event, professional artists will be paired with a local aspiring youth artist and set free to paint a real, working piano to represent and artistically interpret a particular color. After the transformation process is complete, these pianos will be placed in outdoor locations across the Twin Cities on sidewalks, parks and other public spaces. Pianos will remain in these locations for three months this summer for the public to play and enjoy. There will also be several “pop-up” locations of these vibrant pianos at fairs, festivals and other events including the annual Grand Old Days Parade.

                        Guests are invited to leave a colorful handprint on one piano to break a world record of the most handprints on one piano. Mall goers will enjoy live musical performances every hour on the hour throughout each day.



VISUALS:       -Professional artists painting and decorating pianos with local youth

                        -Fifteen ‘artistically transformed’ pianos before and after

                        -Live musical performances

                        -Guests placing their painted handprint on one piano to break a world record

                        -Book release by Keys 4/4 Kids founder, Newell Hill: Octaves of Success: 88 Keys to a Passion-Centered Career, May 18 at 7 p.m. - Rotunda


WHEN:           Sat. May 18: 9:30 a.m. – 9:30 p.m.

                        Sun. May 19: 11 a.m. – 7 p.m.


WHERE:         Mall of America – Sears Court and Rotunda



About Mall of America®

Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.


About Keys 4/4 Kids

Keys 4/4 Kids is a local charity whose mission is to inspire young people to believe in themselves through the arts and mentorship. It supports this mission by selling donated pianos to the public. Established in 2000 by founder Newell Hill in his parent’s garage in Woodbury, MN, Keys 4/4 Kids has since expanded to both Chicago and Kansas City.