By Bob Rouse

Come for the mall. Stay for the small.

Fans of my writing (do not laugh) know I am touting a formula that helps destinations focus on what motivates visitors to come, and what might entice them to stay.

During my tour of Minnesota in August, my host was Jake Juliot, PR and communications specialist with Explore Minnesota. He told me that many visitors come to the state because of the Mall of America in the Twin Cities, but they often miss out on cool experiences in and around smaller cities and towns.

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