At the most recent Meet Minneapolis board meeting, staff reported that since the beginning of the pandemic, 346 events have cancelled totaling nearly 450,000 total room nights. That room night total is approaching the annual production of our entire destination sales department for future events. Our team also shared that hotel occupancy in August of this year was 17% compared to 83% during the same period in 2019. Average daily rates over the same timeframe were $97 and $166 respectively.
While we were obliged to give a current status on our organization and industry, we spent most of the time during that board meeting having a robust discussion about the future. Our conversation focused on: