These successes were all done in conjunction with a robust and eager group of public and private sector community partners who shared the same vision for sports marketing excellence.
But in the very competitive landscape of sports event solicitation, we know that we cannot rest on our laurels. So, we stepped up our regional game by forming Minnesota Sports and Events (MNSE), a 501(c)(6) non-profit organization. MNSE was established by leaders from the hospitality, sports and business communities and will work with venue and community partners to plan and execute major sports events that utilize assets and venues across our region.
The two main reasons for creating MNSE are the need to speak with a unified voice when pursuing mega events and to allow other partner entities to formally participate in and lead the efforts to procure these events.
Last week’s announcement of the formation of MNSE coincided with our region being awarded three more future NCAA championship events: