That expertise and passion was evident in three different marketing and sales initiatives our team conducted in recent weeks. I will highlight each one, over the next several issues of our Meet Minneapolis Minute, starting with our New York City Media Blitz.
Many of us may take issue with the fact that New York often portrays itself as the center of the universe. And Frank Sinatra’s signature song – New York, New York and its most familiar line, “if I can make it there, I’ll make it anywhere” – feeds off of that that premise. Realistically, however, influencing media outlets based in New York City is a vital part of our awareness-building strategy, since New York City is one of the media capital of the world. Our Public Relations team led a three-day media blitz to New York City where our group interacted with numerous reporters and writers for major travel and consumer publications, in order to initiate interest in our region for future stories. Overall, earned media is much more authentic and reliable than paid media; it’s essentially a third party endorsement which adds credibility to a narrative.
The Meet Minneapolis PR team has been traveling to New York City annually, since 2017. Our goal, this year, was to work with our regional partners to pitch and execute a New York City media tour promoting the Minneapolis/St. Paul region through deskside appointments and curated events.
From Oct. 28-31, we executed two (2) media events and 13 in-person briefings with reporters and editors, resulting in 85 interactions with media. This also provides opportunities for ongoing follow-up and relationship-building with these individuals and their media outlets and publications.
We want to thank our partners who joined us and helped to ensure the success of this vital initiative: