Destination Transformation 2030 – Learning in Chicago

Chicago's destination marketing organization, Choose Chicago, utilizes a tagline that encourages visitors to "Make No Little Plans." By this, their destination marketers are touting Chicago’s larger than life amenities such as the 460 stores, 275 restaurants and 60 hotels that make up the Magnificent Mile, or the 2.6 million square feet of exhibit space at their McCormick Place convention center, or their major cultural institutions like the Field Museum or the Shedd Aquarium and its 8,000 aquatic animals.