Black History Month, in its current form, began in the 1970s, though its origins began early in the 20th century. The annual observance was originally created in 1915 as a continuation of the commemoration of the 50th anniversary of the Emancipation Proclamation. Carter G. Woodson – a scholar, historian, author and journalist – was at one of those events and he used the momentum of the occasion to later spearhead the creation of the celebration that continues today.

In addition to Black History Month, we have many periods throughout the year that celebrate various heritages, cultures and identities. These are important for us to recognize as we work in our various roles in effectively marketing and selling our destination. This work is not confined to our destination marketing professionals at Meet Minneapolis, but also includes all of us in the public and private sectors that play a part in recruiting and welcoming visitors to our community.

Our richly diverse community suggests that we will have visitors from all over the world who come to see their friends and relatives. Our international corporations with global operations will frequently have associates come to our region. We are positioned as a major airline hub with more international service than a community our size would typically have.

So, it is imperative that we all endeavor to raise our cultural fluency. But with so many different customs, cultures, languages and ways of life, it may seem daunting to try to understand them all.

It is not necessary or even possible to know all the cultural nuances that exist in our society. However, it is more important to acknowledge this diversity and realize that our perspectives and backgrounds are among many that should be considered. You do not have to know what all the cultural nuances are, but you do have to know that they exist.

Trying to understand cultural differences can help bridge understanding. An example I have experienced is when I am planning to go to France, I make sure to brush up on my French language skills that have gotten very rusty since high school and college. When I am there, I usually receive positive feedback for trying to understand and honor the French culture. We can all do this in some way.

As we go through our various celebrations of our diversity throughout the year, I urge us all to seek opportunities to build bridges with those with whom we may not be familiar.