This new fall leisure tourism campaign will promote the wide variety of world-class experiences that visitors can have in Minneapolis. The campaign invites visitors to “take it all in” and shares itinerary ideas to encourage overnight stays in Minneapolis. In partnership with the Minneapolis-based agency Periscope, we have set out to highlight all the remarkable things that the city has to offer. All the neighborhood dining, all the parks, all the countless points of interest. The “See What All the Fuss Is About” tagline is accompanied by digital, social and video advertising and a dedicated web presence and is targeting communities located 15 to 300 miles from Minneapolis.

The campaign utilizes a blend of highly visual and engaging tactics to reach various audiences and get a taste of what Minneapolis is "all" about.

Click here to access all videos from the campaign.

Business and places featured in this video include:

• Minnehaha Falls
• Matt's Bar
• Lake Harriet
• Lyndale Rose Garden
• Eat Street Crossing
• Guthrie Theater
• Bar Brava
• Moto-i
• Bde Maka Ska
• The Market at Malcolm Yards
• Bench Pressed
• Spyhouse Coffee
• Weisman Art Museum
• Central Ave Murals
• Theatre in the Round

Meet Minneapolis is a private, not-for-profit, member-based association. It actively promotes and sells the Minneapolis area as a destination for conventions and meetings, works to maximize the visitor experience and markets the city as a desirable tourist destination to maximize the economic and social benefit to the greater Minneapolis area. Meet Minneapolis is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International.

Periscope, a Quad company, is an award-winning agency that provides a full spectrum of integrated marketing services for a wide range of acclaimed brands. As a part of Quad, Periscope represents a key creative discipline that enables Quad to provide a full through-the-line offering and help brands reimagine their marketing experience to be more streamlined, impactful, flexible and frictionless. Learn more at www.periscope.com.