FOR IMMEDIATE RELEASE

65-DAY AGED, BONE-IN NEW YORK STRIP

is a Twin Cities first and a MANNYS exclusive.

Minneapolis, Feb. 20, 2013. Lesser steaks, bow before your elder: the new 65-day aged, bone-in 20 oz. New York Strip from MANNYS STEAKHOUSE.

A rare offering

Several features give this steak the right to throw its wait around:

• 65-day aging: Time is the best tenderizer, says Chef Josh Hill of MANNYs. It yields meat thats both sublimely flavorful and incredibly tender.
• Keeping the bone in: The closer the meat is to the bone, the richer and more complex the taste, explains Hill. Aging the steak 65 days on the bone gives it a unique, acorn-like nuttiness.
• The nature of the New York Strip: The cuts natural marbling makes it inherently tender and flavorful, yet it has a robustness that can stand up to the aging process, Hill says. If we tried this with a filet, it would lose all its texture.
• MANNYS quality: We serve only corn-fed Midwestern beef, hand-selected, center-cut and custom-trimmed for us by master butchers, explains Hill. Apart from our filets, its dry-aged. And all our beef is meticulously tracked to ensure chain of custody. The fact is, we exceed every industry standard for quality.

Priced at $64.95, the 65-day aged bone-in New York Strip always sells out. We get a small quantity in every Friday, says Hill, and have yet to make our shipment last through the week.

The ultimate union of flavor and tenderness.

We serve bigger steaks, but youll never find a better one than this and I mean anywhere, says MANNYs founder, Phil Roberts.

What makes it special? The goal of a great steak is to deliver maximum flavor and tenderness, answers Roberts, but its an elusive combination because those qualities typically come at each others expense. The 65-day aged bone-in New York Strip excels on both counts.

The tough part.

Why dont other restaurants offer a steak like this? Its too expensive, for one thing, says Hill. After 65 days of aging, the exterior becomes too soft to eat, so the steak has to be trimmed. You also lose moisture over time. Both factors reduce yield, and raise costs.

Moreover, the process requires just the right combination of wet and dry aging to take both the flavor and tenderness to the highest level. If you dont know what youre doing, you wont get the stellar results your guests have every right to expect.

A word of warning

The intensity of flavor the deep, deep beefiness is not for everyone, explains Hill. If youre a wavering vegan, maybe take a pass on the 65-day aged bone-in New York Strip. But if youre a hardcore carnivore, get ready for something special.

About Mannys Steakhouse

Rated one of the Top 10 steakhouses in America by the Zagat Survey, MANNYS STEAKHOUSE serves breakfast, lunch and dinner daily at the W Minneapolis The Foshay in downtown Minneapolis. Reservations can be made at 612-339-9900, and parties interested in private or group dining events at Mannys or the Living Room and Prohibition lounges at the W are encouraged to learn more at parasole.com/events.

For more information about MANNYS, visit MannysSteakhouse.com or Facebook.com/MannysSteakhouse.

About Parasole

Headquartered in Minneapolis, Minnesota, Parasole Restaurant Holdings operates Mannys Steakhouse, The Living Room and Prohibition in the W Minneapolis The Foshay; Salut Bar Américain in St. Paul and Edina; Pittsburgh Blue Steakhouse in Maple Grove and Edina; Uptown Cafeteria and Chino Latino in Uptown; Muffuletta Café in St. Paul; the Good Earth restaurants in Edina and Roseville; Burger Jones on the north shore of Lake Calhoun in Minneapolis and in Burnsville; and Mozza Mia Pizza Pie & Mozzarella Bar in Downtown Edina.

By joining the Parasole Dining Club, guests have the opportunity to earn points for the dollars they spend and redeem them for food and drink at any participating Parasole restaurant. Details at Parasole.com.

Company Contact:

Kip Clayton

Parasole Restaurant Holdings

Office 612.822.0016

Fax 612.822.0705

Cell 651.341.8009

kclayton@parasole.com