MSR: Final Four ‘diverse spending’ called a model for future events
By Charles Hallman
The Minneapolis Local Organizing Committee (MLOC) permanently closed its offices at the end of June after nearly three years of operation. The nonprofit organization was formed to run the 2019 Men’s Final Four in Minneapolis last spring shortly after the city won the hosting rights in 2014 and opened MLOC’s downtown offices in January 2017.
“They worked extremely hard and developed very strong strategies,” Meet Minneapolis Executive Director Melvin Tennant said of the council. He also was an MLOC board member actively involved since 2014 in the Final Four bidding process.
Tennant also praised the MLOC’s “Future Stars” internship program. “It gave a number of diverse young people [the opportunity] to elevate their portfolio and get into sports marketing. It was very successful.”
