By Jessica Lee

In building-boom era Minneapolis, the process of redeveloping the site of a former Mexican restaurant on Lake Street into a multistory apartment complex began like so many others.

Nearby residents questioned how affordable the new apartments would be, and how they would affect the neighborhood’s property values. When neighborhood leaders summarized those concerns in letters to the city, planners went back and forth with the project’s developer. In the end, a five-story, 48-unit building was approved, ushering in a project that will tower over the busy corridor as a symbol of the city’s growth.

https://www.minnpost.com/metro/2019/09/from-wedo-to-east-town-why-so-many-neighborhood-branding-efforts-in-minneapolis-go-up-in-smoke/