Meet Minneapolis' Destination Transformation 2030 plan unveiled
WCCO's Sloane Martin discusses the new destination marketing proposal.
Interviews of almost 3,000 industry experts, tourists and residents have been utilized to produce the Destination Transformation 2030 plan for the city of Minneapolis. The plan was unveiled at Meet Minneapolis' annual meeting. With a $10 million annual marketing campaign budget, the organization hopes to double winter visitation rates and increase overall annual visitors by 20 million among other objectives.