Founded by Kirsty Carter and Emma Thomas in 2003, A Practice for Everyday Life (APFEL) is a London-based studio for creative direction, design, and type. The studio works across brand identities, campaigns, digital and editorial design, and type design for clients including Aesop, Erdem, JW Anderson, and Vitra, as well as cultural institutions such as the Barnes Foundation, Hammer Museum, ICA Boston, Shaker Museum, and Whitney Museum of American Art. Launched in 2020, APFEL Type Foundry creates bespoke typefaces and publishes a collection of retail fonts.

Recent projects include the identity and campaign for the Venice Biennale 2022; branding for the Centro de Arte Moderna Gulbenkian in Lisbon; custom type design for Elle Magazine; and the design of major monographs including Lee Miller, Erdem, Alexey Brodovitch, Noah Davis, and Yoko Ono, alongside a recent comprehensive publication on the history of Vitra for Phaidon.

Carter and Thomas serve as co-presidents of the Alliance Graphique Internationale (AGI) UK, and are working on the new brand identity for the British Museum.

“APFEL is the art world’s favourite studio.” —The Observer