The Next Big Thing

Now that Minnesota is on the clock for hosting Super Bowl LII, our Meet Minneapolis team is frequently asked how much of our time is being spent on helping to ensure the success of that event. The answer is usually “a lot of our time, but…” The “but” comes into play because as the official destination marketing organization for the city, we must keep our attention on the future and the groups that are in their decision-making cycles now. If we miss these windows of opportunity, we run the risk of having gaping holes in our future convention calendar.