Ensuring its successful execution includes complex logistics and the seamless coordination of local government, emergency services, security, transportation, the hospitality industry, local businesses and more.
This week I asked Brittany Allen, who coordinates major events for the city of Minneapolis, to discuss the City’s efforts in preparing for Super Bowl LII.
"Super Bowl LII will put Minneapolis on a world stage, once again, and spotlight all of the city’s outstanding amenities.
We are focused on ensuring that the 10-day festivities set for Jan. 26-Feb. 4, 2018 will be safe, welcoming and something the residents and businesses in all 13 wards, as well as visitors, can enjoy.
The Super Bowl is a wonderful opportunity to showcase all that Minneapolis has to offer – its vibrant business community, thriving arts scene, world-class restaurants, micro-breweries, a growing downtown, award-winning parks, winter attractions and so much more. We are also an international city benefitting from the talents of our diverse communities, reflected across the entirety of our city.
In addition, it will draw thousands of members of the media, putting the City in the international spotlight since it is consistently one of the most watched events in the world. More than 5,000 media members will be covering the festivities. Super Bowl LII is expected to draw 125,000 visitors to the Twin Cities region, and 1 million is the anticipated attendance for the game and related festivities.
The City’s role is vital to ensuring the public safety, infrastructure and communications necessary to execute the Super Bowl, both the game itself and the 10 days of events and festivities leading up the game. This includes coordination among several City departments, including Police, Fire, Emergency Management, 911, Public Works, Regulatory Services, Traffic Control, Health, Community Planning and Economic Development (CPED), Coordinator’s Office, City Attorney, Finance and Property Services, Communications and the Minneapolis Convention Center.
Minneapolis is part of a large coalition with local, state, regional and federal partners working collaboratively to make Super Bowl LII a fun, safe and successful event.
The City will be principally focused on public safety and communicating to residents, visitors and businesses about traffic impacts, weather information and more during the 10 days of festivities.
There will be many opportunities for City residents to enjoy the excitement generated by the Super Bowl even if they don’t have a ticket to the game. The 10-day festival will have a range of events in the city, including many family-friendly events, and across the region for people to enjoy.
Minneapolis is a world-class city and we are working hard to execute a world-class event."