Make No Little Plans

Choose Chicago, that city’s destination marketing organization uses the phrase “Make No Little Plans” in its marketing. The term was first uttered by Daniel Hudson Burnham, and unless you are immersed in the discipline of city planning and architecture, Burnham’s name may be unfamiliar. He is credited with the 1909 Plan of Chicago, which is the blueprint that has allowed it to prosper into the country’s 3rd largest city.