Finding Our True North

It was just over a year ago that the Minneapolis region played host to the NFL's signature event. I applaud our colleagues in Atlanta for executing the collection of events and experiences that created Super Bowl LIII. Atlanta, Minneapolis and other Super Bowl host cities use this, and other like events, to build their travel and tourism industries. In the case of Minnesota, 270,000 jobs are associated with our $15.3 billion statewide industry. Nearly two-thirds of the state's travel and tourism jobs, and tourist spending, are in our metro region.