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Super Bowl Then vs. Now

On Feb. 4, 2018, the Bold North played host to the big game for the first time since 1992, welcoming the world to our doorstep.

More than one million people came out to attend the ten-day Bold North festival ahead of the game. Visitors from 130 countries experienced a city transformed since we last hosted the Super Bowl in 1992. Learn more about our 52 weeks of celebration that lead up to the game and get a glimpse at how Minneapolis has reinvented itself since the 1992 Super Bowl:

A City Transformed

Since Minneapolis last hosted the Super Bowl in 1992, the city has undergone a wave of change that’s brought major new facilities, dramatic new parks, a boom in hotels and nationally-known restaurants, and a METRO rail transit system that ties it all together for visitors.

The Minneapolis Big Build pushed that transformation even farther, remaking the center of our city. It was all on display in time for the Super Bowl crowds in February, 2018. Major projects included:

Nicollet mall
The commons
Us bank stadium1
2022 NCAA Women's Final Four
Walk the Line - Walker Art Center to The River

Then and Now

The Super Bowl has changed dramatically since Minneapolis hosted Super Bowl XXVI in 1992. Today, it’s much more than the big game, featuring a ten-day festival and other activities for residents and visitors to celebrate. Check out some of the big differences between then and now:

1992 Super Bowl - XXVI

Minneapolis Population
364,459

Metro Area Population 
2,500,000

Super Bowl economic impact on the region
$120 million

Hotel Rooms in Minneapolis
4,460 downtown hotel rooms

Cost of a 30-second Super Bowl commercial

$850,000

Stadium size
Metrodome: 900,000 square feet

Stadium seating capacity 
Metrodome: 64,121 for football  

2018 Super Bowl - LII       

Minneapolis Population
410,939

Metro Area Population
3,524,583                                    

Super Bowl economic impact on the region

More than $400 million, per the Minnesota Super Bowl Host Committee


Hotel Rooms in Minneapolis
8,612 downtown hotel rooms

Cost of a 30-second Super Bowl commercial
$5 million

Stadium size
U.S. Bank Stadium: 1,750,000 square feet

Stadium seating capacity 
U.S. Bank Stadium: 66,200 for football (expandable 70,000)

Fun facts that show just how big the Super Bowl is today:

  • More than 1 million people will attend the ten-day Bold North festival
  • People from 130 countries will travel here
  • $500 million in earned media for Minneapolis
  • 150 broadcast outlets will attend from all over the world
  • 5,000 media will be in town
  • 10,000 volunteers will keep things running smoothly

Still wondering what's changed? 
Check out KARE 11's stroll down memory lane.