CMX to bring state-of-the-art cinema to Mall of America® in fall 2017

First CMX Midwest location will feature 14 screens, gourmet dining, masterful mixology and luxurious comfort

BLOOMINGTON, Minn. (Jan. 18, 2017) – CMX, a subsidiary of Cinemex, the sixth largest cinema chain in the world, will bring the VIP cinema experience to Mall of America in the fall of 2017. Opening on level 4, south, the 64,000-square-foot location will be the first CMX theater to open in the Midwest. Complete with cutting-edge audio technology, CMX will offer moviegoers the ultimate upscale and relaxing experience with high-end décor, oversized reclining seats, Grab & Go gourmet dining options and an exceptional assortment of wines and handcrafted cocktails.

“Our theater in Mall of America, the most iconic shopping mall and one of the most visited tourist attractions in the U.S. is a prime location for CMX as we continue our aggressive and strategic U.S. development,” notes Jaime Rionda, CEO of CMX. “Our CMX cinema will provide moviegoers an exceptional entertainment experience with the latest technology, comfort and gourmet dining.”

Construction will take approximately nine months to complete as the current theater space is completely overhauled to make way for a new design.

Redefining the cinema experience

With a total of 1,104 seats throughout 14 rooms, the CMX cinema will feature the finest audiovisual technology. The theater will have a premium large-format (PLF) room. This PLF room will include an extra-large movie screen and a premium sound system to enhance the audience experience.

All rooms will feature oversized full recliners with a swivel table. Each chair will also include a dim LED light and convenient storage compartments for purses and shopping bags. Guests who wish to order food or movie tickets in advance can do so with the CMX app, available for iOS and Android.

“Our guests will be pleasantly surprised by the CMX cinema – it will exceed all of their expectations,” said Jill Renslow, SVP of Marketing and Business Development at Mall of America. “We always strive to offer the latest, most innovative concepts to our guests at MOA and CMX is unlike anything currently offered in the market.”

Gourmet dining and masterful mixology

Moviegoers will have a range of Grab & Go gourmet dining options created by a top chef. An assortment of wines and handcrafted cocktails made to order by an on-site mixologist will also be available.

CMX is a wholly owned subsidiary of Cinemex, the sixth largest cinema chain in the world with 305 sites, 2,641 screens and 12,000 employees.

ABOUT MALL OF AMERICA®

Mall of America (MOA) is the largest shopping and entertainment complex in North America. At 5.6 million square feet, MOA boasts more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor family theme park featuring 27 rides; SEA LIFE Minnesota Aquarium, home to sharks, sting rays and an amazing underwater tunnel; FlyOver America a 4D immersive flight adventure; Crayola Experience; Rainforest Care; Hard Rock Café; the nation’s longest indoor zip line and an 18-hole mini golf course.

The Mall, a top American tourist and vacation destination, opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Mall of America hosts more than 400 events annually, including concerts, book signings, celebrity meet-and-greets and community-focused cultural events. The Mall is also home to a 500-room Radisson Blu hotel, a 342-room JW Marriott hotel; office tower; grand entrance and more. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.

ABOUT CMX:

CMX, a developer and operator of state-of-the-art cinema venues, sets a new standard in the premium movie-going experience and takes WOW to the next level. Complete with cutting edge audiovisual technology, the CMX luxury concept offers moviegoers the ultimate upscale and relaxing experience with its high end décor, oversized reclining seats, in-seat as well as Grab & Go gourmet dining options and an exceptional assortment of wines and handcrafted cocktails made to order by a top mixologist in a well-appointed lounge and bar area. CMX brings the cinematic experience to any portable device through its extensive easy to use geo-targeted application, allowing customers to pre-purchase tickets and order food. CMX enters the US market with its first theater in Miami’s Brickell City Centre as part of its robust development plan. Future sites include: Closter Plaza (Closter, NJ), Old Orchard (Skokie, IL), Cineplex 62nd & 1st (Manhattan, NYC), Gulfstream (Miami, FL), American Dream (East Rutherford, NJ) The Shoppes at Middletown (Middletown, NJ), Wrigleyville (Chicago, IL) and Wheeling Town Center (Wheeling, IL). CMX is a wholly owned subsidiary of Cinemex, the sixth largest cinema chain in the world with 305 sites, 2,641 screens and 12,000 employees.