Minneapolis Institute of Art Unveils Store Remodel and Launches E-Commerce Platform
Designed as a destination for local shoppers seeking an aspirational yet welcoming shopping experience, The Store emphasizes books, stationery, and jewelry, with a focus on Minnesota-made items. The Store also features a children’s section that encourages younger visitors to play.
“Mia’s goal is to engage our communities, fuel curiosity, and celebrate creativity,” said Rita Mehta, head of retail strategy at Mia. “We want The Store to reflect our values and give our visitors the opportunity to bring the Mia experience home with them.”
For the redesign, Mia worked with Siri Knutson of St. Paul–based Siri Knutson Design Studio, who collaborated with the museum’s in-house carpenters to design custom bookshelves for The Store’s broad book assortment. Furnishings include pieces from local companies Blu Dot and Danish Teak Classics, as well as iconic designs from Herman Miller, Isamu Noguchi, and Alvar Aalto.
Mia also commissioned abstract artist and illustrator Ashley Mary, a graduate of the Minneapolis College of Art and Design, to create a mural for The Store’s opening.
The new design coincides with the launch of Mia’s e-commerce platform www.shop.artsmia.org, which went live November 9.
While The Store’s wide selection of books—ranging from art to cooking to Minnesota lore—remain a focal point, The Store also offers home décor, stationery, jewelry, accessories, and children’s items. Brands include Matthew Ward Studio, Spin Ceramics, Rifle Paper, Annika Kaplan, Scarf Shop, Wallace Sewell, Polka Dot Club, and Candy Labs.
Black Friday special event
The Store at Mia will be open early on Friday, November 24, from 6 to 10 a.m. Visitors will receive 20 percent off of all purchases, and My Mia participants will enjoy an additional 10 percent off. Free tickets to Mia’s exhibition “Eyewitness Views: Making History in 18th-Century Europe” will be available on a first-come, first-served basis, and complimentary coffee and treats from Agra Culture will be served. For more information, click here.
The Store at Mia is open during museum hours and by appointment. To learn more, visit www.shop.artsmia.org.