WHAT:

Black Friday at Mall of America® will kick off at 5 a.m. this year – bringing back that traditional Black Friday excitement – with giveaways, Santa greetings, shopping deals and more.

On Friday, November 24, the first 200 guests in line will receive a Mall of America gift card valued between $10 – $500.

The exciting Mystery Scratch Off event will also kick off that morning where 10,000 free gifts will be given away Black Friday through Monday, Nov. 27. Every morning that weekend, a limited quantity of mystery scratch off tickets will be distributed at the North entrance of Mall of America. Guests who receive a scratch-off ticket have the opportunity to win amazing prizes that include electronics, high-end retail products, gift cards and more.

For guests lining up for the Black Friday excitement at Mall of America, Hulu will be onsite with a Hulu digital bus parked in front of the North entrance. They will have Hulu ambassadors there to hold the guest’s place in line while they go inside the bus to warm up and enjoy hot chocolate.

Additionally, to create a seamless experience to and from Mall of America on Black Friday, guests can take advantage of free Uber rides by using the code MOAHOLIDAYS. (Available while supplies last and valid for two trips up to $20 off on 11/25 only. Trips must begin or end at Mall of America).

Other Black Friday and holiday promotions + events include:

• $250 receipt promotion: Guests receive a reward for every $250 spent anywhere within Mall of America. Rewards to choose from with the $250 in receipts include Nickelodeon Universe wristbands, Sea Life and Crayola Experience tickets. The promotion is running now through December 24. The redemption center is location at the Nickelodeon Store on North.
• Nightly Holiday Light Shows: Every night through December 30, the south side of Nickelodeon Universe by LEGO transforms into a winter wonderland – with 2 different holiday light shows: “Swingin’ Christmas” and “Spirit of the Season.” Each show features lights, music, fog and snow effects. https://nickelodeonuniverse.com/event/universeoflight/
  
• Photos with Santa: Guests can visit Santa at Mall of America in more ways than one! Visit our Santa Land at your convenience or book an appointment with Santa through the Santa Experience.

VISUALS:

Hundreds of guests lined up outside the North doors

Santa Land

Mystery Scratch Off redemption centers

Guests winning major prizes

Thousands of shoppers

WHEN:

Friday, Nov. 24, 2017

5 a.m.

WHERE:

Mall of America – North Entrance

ABOUT MALL OF AMERICA®

Mall of America (MOA) is the largest shopping and entertainment complex in North America. At 5.6 million square feet, MOA boasts more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor family theme park featuring 27 rides; SEA LIFE Minnesota Aquarium, home to sharks, sting rays and an amazing underwater tunnel; FlyOver America a 4D immersive flight adventure; Crayola Experience; Rainforest Café; Hard Rock Café; the nation’s longest indoor zip line and an 18-hole mini golf course.

The Mall, a top American tourist and vacation destination, opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Mall of America hosts more than 400 events annually, including concerts, book signings, celebrity meet-and-greets and community-focused cultural events. The Mall is also home to a 500-room Radisson Blu hotel, a 342-room JW Marriott hotel; office tower; grand entrance and more. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.