Just around the corner in the North Loop neighborhood of Minneapolis sits DIVI, LLC, a small
company with a big idea. The passionate team of seven is developing DIVI UP 3.0, a clever
mobile app to level the playing field for small and large business owners alike.
For business owners, DIVI UP is a free marketing tool designed to help promote the business
without parting with profit. Businesses simply list promotions on the app and consumers pay a
small amount to unlock great savings. Each time a consumer unlocks a promotion DIVI donates
50% of the revenue to its charitable partners as selected by both the app users and the
business owners. The other 50% is used to maintain the app, cover all credit card processing
fees, and reinvest in the community through charitable events and cross promotional campaigns
with business partners.
Unlike other deal platforms, DIVI UP is a triple win. Businesses enjoy free mobile marketing,
consumers save money on daily purchases, and they both do good by selecting local causes to
This model is restoring trust with weary business owners that were tired of losing up to 50% of
their profit with third party marketing sites. Cofounder
and CEO, Mike Miller, says “All it takes is just one good idea to launch a passionate group of people into action. We wanted to create a
model where everyone wins and we decided a mobile platform would be the best way to provide
an opportunity for businesses of any size to participate, regardless of their budget. There is
really nothing like it. We’re unique in that we’re not just jumping on the ‘local’ advertising trend,
but really trying to apply it to the entire community by supporting the local economy here in the
Over 100 businesses are already enjoying the benefits of this new platform, including Pagoda in
Dinkytown, Grand Ole’ Creamery in Saint Paul, Boom Island Brewing in Minneapolis, and
Libertine in Uptown. But the app isn’t just for dining deals. Consumers can also save on classes
at Orangetheory Fitness or score a gift with purchase at Arc’teryx in Uptown.
“I love talking with business owners and learning more about their marketing challenges to truly
build a genuine partnership. They are tired of other platforms taking so much, so I really try to
emphasize the fact that our program is free. Their first reaction is doubt. They look for the fine
print, but there is no fine print”, says Jake Travis, an Account Manager for DIVI.
Marcus Dorn, Owner of Darby’s Pub and Grill, says “The folks at DIVI have been great
supporters of my business, and I love the opportunity to reward customers with savings and
know that my promotions support awesome local causes.”
Setting up a business profile and listing a deal takes about ten minutes. “Once a business
activates a promotion it is live and in front of new consumers almost immediately”, says Travis.
“They get to select when their offer ends and when it expires; then consumers unlock the deal
and go directly to the business to redeem it. We don’t require any adjustments to a business’
POS (point of sale) system.”
It’s really all about power in numbers. With growing amounts of consumers wanting to use their
pocketbooks as a force for good, it’s a nobrainer
to unlock a deal for $3 that saves them $35
(for example) knowing DIVI donates half of that money back to local nonprofits
in our community. Now imagine if 100 people each unlock a $3 deal and suddenly $150 is generated
for causes they care about.
Businesses can join this growing community of DIVI Businesses by visiting
http://admin.diviup.org and choose “Get started creating deals”. If you prefer to consult directly
with a human being first, including how best to use your promotions for the greater good, Jake
Travis always has his mobile (and a smile) on!
Jake Travis, Account Manager
m: (612) 710 7176
| e: firstname.lastname@example.org