Signature Experiences

Veteran Meet Minneapolis team member, Bill Deef, has a passion for tourism development and promotion. Even though his main role with our organization has now transitioned to leading our public affairs initiatives, his influence on our tourism planning remains strong. In 2012, Bill took the initiative to determine ways we could increase the length of stay of visitors to the metro area. Our length of stay was about day less than the national average at that time and has a direct impact on the level of visitor spending in our community, which also impacts such factors as tourism jobs that can be supported.