Sharpening Our Skills

In last week's Minute, we shared the good news that the Educational Seminar for Tourism Organizations (ESTO) is coming to Minneapolis in August of 2017. ESTO is an event produced by the U.S. Travel Association that is designed to help destination marketing organizations’ sales, marketing and research teams gain intelligence on industry trends and research that will allow them to better serve stakeholders. At this year's ESTO event, U.S. Travel's president and CEO Roger Dow outlined the organization’s priorities. Not surprisingly, the priorities he articulated are all directly relevant to Minneapolis’ travel/hospitality industry.