But from a logistical perspective, many of us took note of the deployment of roughly 10,000 volunteers who were in place throughout the Houston metro area to extend the warm hands and hearts of hospitality to the many visitors who were in town for the Super Bowl.
From recruitment to vetting to training and deployment of their volunteers, the consensus is that Houston did a great job. But since we are always looking to raise the bar, the Minnesota Super Bowl Host Committee wants to knock volunteer deployment out of the park (sorry for the wrong sport analogy). The volunteer portal opened up two weeks ago to begin the process of recruiting the thousands of volunteers we will need next year. And the interest is high as more than 9,000 people inquired within the first 48 hours!
Volunteers can help make or break a visitor’s experience. We will have an opportunity to demonstrate true hospitality that is unique to our area. Volunteers can give all of the official information they are trained to give, with their own personal flair and perspective. Volunteers will proactively look for people who may be lost and need to be pointed in the right direction. We can work to create a consistent visitor experience throughout our metro area through our corps of well-trained volunteers.
We want to create memories and shape perceptions in order to expand our leisure visitor base, and these volunteers can make that happen. Our tourism master plan calls for us to attract 50 million visitors by the year 2030 to the metro area. The Super Bowl will attract many visitors who may not have been to our region in a long time, if at all. This may be the only opportunity to make our case to these visitors so we must make the best of it through supporting the Super Bowl volunteer efforts that will be our eyes and ears for the more than one million visitors we expect over that ten-day period.
To check out volunteer opportunities, go to https://www.mnsuperbowl.com/get-involved/volunteer.