Minneapolis Convention Center Celebrates a Banner Year

Record revenue in 2017 a precursor to a busy 2018

Minneapolis (April 12, 2018) – The Minneapolis Convention Center (MCC) has big goals for 2018, as it marks its best year ever for revenue in 2017.  By hosting 380 meetings, conventions and trade shows and sustaining nearly 7,500 hospitality jobs in the community last year, the MCC continues to be a key jobs creator for hospitality employees in Minneapolis. Additionally, 2018 is shaping up to be a stand-out year, following its success as a Super Bowl events venue and with numerous marquee conventions scheduled, including the 100th annual American Legion National Convention, the National Education Association Annual Meeting and the Annual Session of the National Baptist Convention, USA, Inc.

“The Minneapolis Convention Center continues to provide jobs, generate tax revenue and play a significant role in visitor spending within our community at impressive rates of return,” said Minneapolis Convention Center Executive Director Jeff Johnson. “The community investment in Minneapolis’ infrastructure for hospitality is surely fueling these great outcomes, and we are expecting another record-breaking year in 2018.”

Minneapolis Convention Center highlights for 2017 include:

  • Produced $19.6-million in revenue, $1-million more than ever before, and 105% of the year’s goal 
  • Generated an estimated $18-million in tax revenue for the City of Minneapolis
  • Welcomed 819,000 attendees came to 380 events 
  • In an industry where 70% occupancy is considered fully-booked to allow for move-in and move-out days, the MCC maintained 60% occupancy for 2017; 10% higher than other convention centers of similar size**

The MCC is also reaching new milestones with its sustainability program. Beginning in 2018, event planners will receive a post-show report detailing their event’s sustainability efforts including water, energy and waste. This will allow planners to understand the impact of their event and also highlights the MCC’s ongoing environmental programs

Sustainability wins for 2017

  • First convention center in the U.S. to earn Version 4 LEED certification – the most stringent certification yet Earned Green Meeting Industry Council Certification
  • New storm water system prevented 5 million gallons of untreated water from flowing into the Mississippi River
  • Exceeded waste recycling goal of 60% by achieving a rate of 61% for 2017

Looking ahead

The MCC started 2018 as a key venue during the Super Bowl festivities, with 107,000 people attending the Super Bowl Experience in late January and early February. It will also play to host to major conferences and conventions throughout the year, including the National Education Association with 16,000 attendees, the American Legion National Convention with 10,000 attendees, the National Baptist Convention USA, Inc. with 20,000 attendees, and the Society of Women Engineers with more than 6,000 attendees.

** Source: Price Waterhouse Coopers survey

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ABOUT MEET MINNEAPOLIS
Meet Minneapolis is a private, not-for-profit, member-based association. It actively promotes and sells the Minneapolis area as a destination for conventions and meetings, works to maximize the visitor experience and markets the city as a desirable tourist destination to maximize the economic benefit to the greater Minneapolis area.

Meet Minneapolis is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International.

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