We have Monica Nassif, founder of Mrs. Meyers and author of “I Bottled my Mother” and Rob Vischer, President of the University of St Thomas.

You’re about to ask, what on this planet do these two have to do with each other? Two values based institutions, built on a mission to, educate or clean. What does it mean to build something that stands for something? How hard is it to keep true to your mission when the world around you, or your mom, gets noisy? What did SC Johnson fail to acquire when they bought Mrs Meyers?

The red threads for this pairing are going to form a beautiful tapestry.

KEY AREAS OF LEARNING

Is there a difference between a values-based brand and a values-based institution — or is it just age and scale?

How do you take a set of values and make them operational, visible and durable?

Our community, What does the Midwest get right about building institutions / brands that the coasts miss?

IN-PERSON DETAILS

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 5:30 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.