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Mission & Goals
Our Mission
The mission of Meet Minneapolis™, Official Convention + Visitors Association, is to sell, market and internationally promote Minneapolis as a premier, year-round destination for convention, trade show, corporate meeting and leisure travel. We are committed to service excellence for all of our clients. We do this for the economic benefit and vitality of the members, businesses and communities we serve.
About this Report
The information in this annual report reflects how Meet Minneapolis performed throughout 2007. We have organized it by our key departments and major organizational accomplishments throughout the year.
2007 Organizational Goals
Convention Sales
- Emphasis on Minneapolis Convention Center revenue
- Deliver more leads to members
- Capitalize on RNC convention awareness
- Continue to target opportunity dates
Convention Services
- Accelerate relaunch of Meeting Services Minnesota
- Adapt attendance building to new technologies
- Work with Minneapolis Convention Center staff to sell revenue-producing services
- Continue programs promoting Minneapolis and member businesses
Marketing
- Develop programs to take advantage of RNC booking
- Support Meet Minneapolis sales and service programs
- Identify marketing partnerships that support core mission
- Create programs that take advantage of technology changes
- Coordinate repositioning initiative
Membership & Sponsorship
- Meet revenue goals for membership and sponsorship
- Launch a staff leads program
- Create more effective and regular membership meetings and seminars
- Maintain quality service of signature sponsorships
Tourism & Group Sales
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