FOR IMMEDIATE RELEASE
Meet Minneapolis recognized by the Destination Marketing Accreditations Program
Honor places Minneapolis Convention and Visitors Association among the top in the industry
(MINNEAPOLIS)July 18, 2013 Meet Minneapolis joins an elite group of destination marketing organizations (DMOs) by receiving its accreditation from the Washington, D.C.-based Destination Marketing Association International (DMAI). The Destination Marketing Accreditations Program (DMAP) recognizes DMOs that provide outstanding services in accordance with international standards and benchmarks in the field. The honor was announced at the annual conference of DMAI in Orlando, Fla., today.
Two initiatives, elevating the relevancy of DMOs worldwide and improving performance standards in the industry, are the founding fabric of the DMAP, an independent international body defining quality and performance issues in destination marketing and recognizing DMOs that meet or exceed industry standards. In order to qualify, a DMO must successfully complete a rigorous application process providing compliance in a variety of areas, including governance, finance, management, human resources, visitor services, sales, communications, membership, research/market intelligence, innovation and stakeholder relationships.
It is important that we are always striving for excellence as an organization, said Melvin Tennant, president and CEO, Meet Minneapolis. We can now point to this accreditation as a testament to that as we continue to strengthen our destination marketing efforts.
Meet Minneapolis began the DMAP application process in September 2012 and joins more than 148 accredited DMOs from around the country including the Dallas CVB, Visit Pittsburgh and Tourism Vancouver.
ABOUT MEET MINNEAPOLIS
Meet Minneapolis is a private, not-for-profit, member-based association. It actively promotes and sells the Minneapolis area as a destination for conventions and meetings, works to maximize the visitor experience and markets the city as a desirable tourist destination to maximize the economic benefit of the greater Minneapolis area.
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