In Madison, Mayor Rybak Unveils New Ad Campaign to Attract Same-Sex Weddings to Minneapolis

In Madison, Mayor Rybak Unveils New Ad Campaign to Attract Same-Sex Weddings to Minneapolis

“I Want to Marry You in Minneapolis” campaign running in Madison, Milwaukee and Chicago publications

September 5, 2013 (MINNEAPOLIS) — In Madison, Wisconsin today, Minneapolis Mayor R.T. Rybak unveiled a new ad campaign, called “I Want to Marry You in Minneapolis,” that invites same-sex couples from Madison and across Wisconsin to make the short trip to Minneapolis to get legally married. Minneapolis, City by Nature, is a supportive, welcoming city with free LGBT wedding-planning services and hundreds of friendly vendors who are waiting to help gay and lesbian Madison and Wisconsin couples put together the wedding of their dreams. Marriage equality has been in effect in Minnesota since August 1 of this year.

Mayor Rybak was joined by Madison Mayor Paul Soglin and President and CEO of Fair Wisconsin Katie Belanger, both of whom argued that this campaign points to the urgent need to enact marriage equality in Wisconsin.

Mayor Rybak unveiled the ad campaign, created pro bono by the Minneapolis marketing and branding firm Zeus Jones, at the Milwaukee LGBT Community Center, a community-based organization dedicated to improving the quality of life for LGBT people in the Metro Milwaukee area. The campaign is in partnership with Meet Minneapolis, Convention & Visitors Association.

The “I Want to Marry You in Minneapolis” campaign will also run in Milwaukee-area publications, while similar ads targeted at Chicago were unveiled in publications there last week. Copies of the ads that will run in Madison are attached.

“Minnesotans and Wisconsinites are almost like family: we know each other well and see each other often. Now, our Wisconsin cousins have another great reason to come see us in Minneapolis: to get married,” Mayor Rybak said. “Gay and lesbian couples from Madison and across Wisconsin don’t have to wait one more day to get legally married in Minneapolis. We’re a supportive and welcoming city, and we’re ready to help them put together the wedding of their dreams.”

Meet Minneapolis offers free LGBT wedding-planning services and direct connections to hundreds to LGBT-friendly wedding vendors.

“This just goes to show that progressive public policy is good for business: marriage equality isn’t just the right thing to do for Wisconsin, it’s the smart thing to do for Wisconsin,” Mayor Rybak added. “I hope the day comes very soon that all Wisconsinites can marry the person that they love, and I fully support the growing coalition that is working to make that happen. But until that day comes, I’m here to steal your business.”

“It’s time for Wisconsin for to join the 21st century and do the right thing. Eventually, we will recognize same-sex marriage — and the sooner, the better,” said Mayor Paul Soglin.

“As more and more states surrounding Wisconsin enact marriage equality, many Wisconsin couples are certainly likely to avail themselves of the full recognition afforded by those states and the federal government. Wisconsin's antiquated and discriminatory laws banning marriage equality and civil unions are bad for our people and our economy, and put our entire state at a disadvantage to our more welcoming neighbors,” said Kate Belanger, president and CEO of Fair Wisconsin, which works to protect and advance the civil rights of LGBT people in Wisconsin through electoral involvement and direct legislative advocacy.

Mayor Rybak is a long-standing advocate for the freedom for all couples to marry and was a leader in the fight to enact it in Minnesota. Beginning at the stroke of midnight on August 1 — the moment at which it became legal for all Minnesotans to marry the person that they love — and until almost 7:00 a.m. that morning, Mayor Rybak personally performed 46 same-sex weddings in the Rotunda of Minneapolis City Hall, an event that was more than two months in the planning. Two weeks later, Mayor Rybak also officiated at the wedding of Minneapolis Police Chief Janeé Harteau and her wife.

In just one month since same-sex marriage became legal in Minnesota, 1,640 same-sex Minnesota couples have applied for marriage licenses.