Barbie™ The Dreamhouse Experience coming soon to Mall of America®

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Sarah Schmidt                                                                                                                                                     

Mall of America                                                                                                                                                        




Barbie™ The Dreamhouse Experience™ coming soon to Mall of America®

Fans of All Ages Are Invited to Step into Barbie® Doll’s World



BLOOMINGTON, Minn., (Nov. 25, 2013) – Barbie™ The Dreamhouse Experience™ is coming to Mall of America®. The larger-than-life interactive Barbie™ Dreamhouseexperience is set to open its doors in early spring 2014 as part of a new 65,000-square-foot EMS Entertainment Center located on level 3 in the Southeast corner of the Mall that will feature three spaces for rotating exhibits. 


The 30,000 square-foot Barbie Dreamhouse interactive experience will consist of a life-sized house, complete with her iconic pink elevators and endless closet displaying outfits from some of her 130+ inspirational careers.   Designed with more than 20 pounds of glitter and 100 gallons of her signature pink paint, the Barbie Dreamhouse showcases 350 Barbie® collector dolls on display as well as Barbie® doll’s best friends, family and pets in unexpected ways with animation, photography and interactive games.  


“To have such an iconic piece of history be part of Mall of America is absolutely thrilling,” says Maureen Bausch, Executive Vice President of Business Development at Mall of America. “Our goal is to constantly bring new excitement and happiness to our guests, and Barbie The Dreamhouse Experience will do just that and more.”


Additionally, fans can purchase Barbie® dolls and items onsite at the Barbie Dreamhouse boutique including the exclusive Barbie® Dreamhouse® Doll only available at the Dreamhouse Experience™. 


“Mall of America is one of the country’s most exciting family destinations, which is why it is the perfect location for the newest Barbie Dreamhouse Experience,” said Lori Pantel, vice president of Global Marketing for Barbie. “This interactive experience is another way we are bringing the Barbie brand to life for fans of all ages.”


Barbie The Dreamhouse Experience was inspired by the house in the popular web series, "Barbie Life in the Dreamhouse." It was designed, developed and built by EMS Entertainment, a global leader in the live exhibition community.


“Together with Mattel, we created an unforgettable experience for Barbie fans around the world,” says Christoph Rahofer, president and CEO of EMS Entertainment. “Barbie The Dreamhouse Experience gives fans the opportunity to engage with Barbie world like never before while spending time with their families and friends.”


Beginning November 25, an exclusive holiday package will be available at Mall of America that will include two tickets to the Barbie Dreamhouse Experience and an exclusive Barbie® Dreamhouse® doll for $72.99. General admission tickets for this one-of-a-kind experience will be available at Mall of America beginning December 2 for $23.99. 



About Mall of America®

Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.


About Mattel, Inc.

Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row and as one of the "World's Most Ethical Companies" by Ethisphere Magazine. Mattel also is ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel employs nearly 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at, or


About EMS

EMS Entertainment is the leading global creator of high-quality interactive exhibitions, family entertainment and live stage productions. For more than two decades EMS Entertainment has specialized on emotional brand building by transforming new and existing brands into immersive, educational, interactive and entertaining experiences that travel the world. Each year, millions of people experience EMS productions throughout Europe, North America, Asia Pacific and Latin America. The EMS portfolio ranges from science, technology, history and art-oriented experiences to family entertainment, including blockbuster experiences such as Barbie™ The Dreamhouse Experience™, CSI: The Experience®, Star Trek™: The Exhibition, Leonardo da Vinci: Man – Inventor – Genius, Terracotta Warriors, Dinosaurs – LIVE!, 1000 years of INCAgold and many more. EMS owns and operates several venues around the world including locations at international entertainment centers such as Las Vegas, Miami and Orlando. Visit us at



BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2013 Mattel.  All Rights Reserved.