It’s dangerous reading too much into TV data from one week, since so many factors can influence viewing habits and skew comparisons even between similar time frames.
That said, given the tumultuous NFL week that led up to the Week 2 games, it’s at least worthwhile to take a look at the TV numbers to see if the raw data tells us anything about the impact on viewership
Awful Announcing breaks it down here, time slot by time slot, and finds that in most cases TV ratings were down in Week 2 this year compared to Week 2 last year. The most notable drop came in the late afternoon time slot (3:25 p.m. Central games), which CBS had this past week. Per AA:
CBS saw the biggest drop of any window, as they had Broncos-Giants — AKA Manning Bowl III — in this window last year. That said, it’s a little surprising that a window mostly led by Chiefs-Broncos and Jets-Packers drew only a 14.6 overnight, still leading the weekend but down 18 percent from this window last season.
Again, the 18 percent drop could be chalked up primarily, if not entirely, to less-enticing matchups this year when compared to a major story line a year ago. Still, as the site notes, an 18 percent drop is significant (and, on a personal note, fits neatly into the time we turned the TV off after the Vikings instead of watching more football, as had been our previous custom).
The noon time slots on Fox and CBS were down 4 percent and 7 percent from this time last year. Sunday Night Football was up slightly from a year ago (3 percent), though it was noted on Awful Announcing that last year’s Week 2 game went up against a big episode of Breaking Bad and also featured a rare weather delay.
What do these numbers mean? Probably not much given that it’s only one week. What will bear watching, however, is whether it marks the start of a trend in which ratings are consistently dropping when compared to last season. The overall NFL TV numbers are still so massive that a small drop doesn’t really dent the big picture of how popular the sport still is, but a little drop here and a little drop there could add up to trouble. We’ll try to check in on the numbers periodically throughout the season to see if there are any larger trends at play.
Adrian Peterson was investigated in another incident where he injured one of his children in a discipline incident, according to Houston television station KHOU.
Peterson, who was reinstated by the Vikings on Monday after sitting out Sunday’s game because of a criminal charge against him, was not charged in the incident reported by KHOU.
The children in the two incidents have different mothers, the station reported.
The station had text messages between Peterson and the mother of the child in the incident in June in Texas where Peterson admitted he hit the child while the child was in a car seat.
Two pictures were texted between Peterson and the mother. One showed the child with bandages on his forehead, and the other showed a scar allegedly left by the cuts.
The child’s mother allegedly filed a report with Child Protective Services, but the result of that was not known.
Vikings running back Adrian Peterson has released the following statement to the Star Tribune:
My attorney has asked me not to discuss the facts of my pending case. I hope you can respect that request and help me honor it. I very much want the public to hear from me but I understand that it is not appropriate to talk about the facts in detail at this time. Nevertheless, I want everyone to understand how sorry I feel about the hurt I have brought to my child.
I never wanted to be a distraction to the Vikings organization, the Minnesota community or to my teammates. I never imagined being in a position where the world is judging my parenting skills or calling me a child abuser because of the discipline I administered to my son.
I voluntarily appeared before the grand jury several weeks ago to answer any and all questions they had. Before my grand jury appearance, I was interviewed by two different police agencies without an attorney. In each of these interviews I have said the same thing, and that is that I never ever intended to harm my son. I will say the same thing once I have my day in court.
I have to live with the fact that when I disciplined my son the way I was disciplined as a child, I caused an injury that I never intended or thought would happen. I know that many people disagree with the way I disciplined my child. I also understand after meeting with a psychologist that there are other alternative ways of disciplining a child that may be more appropriate.
I have learned a lot and have had to reevaluate how I discipline my son going forward. But deep in my heart I have always believed I could have been one of those kids that was lost in the streets without the discipline instilled in me by my parents and other relatives. I have always believed that the way my parents disciplined me has a great deal to do with the success I have enjoyed as a man. I love my son and I will continue to become a better parent and learn from any mistakes I ever make.
I am not a perfect son. I am not a perfect husband. I am not a perfect parent, but I am, without a doubt, not a child abuser. I am someone that disciplined his child and did not intend to cause him any injury. No one can understand the hurt that I feel for my son and for the harm I caused him. My goal is always to teach my son right from wrong and that’s what I tried to do that day.
I accept the fact that people feel very strongly about this issue and what they think about my conduct. Regardless of what others think, however, I love my son very much and I will continue to try to become a better father and person.