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National Association of Sports Commissions Raises $14,000 for Oklahoma Cleats for Kid

Tue, 04/15/2014 - 09:25

NASC Wraps Up Oklahoma City Meeting with Record Attendance

The National Association of Sports Commissions (NASC), the governing body of the $8.7 billion sports events industry, celebrated record attendance for its annual symposium held here last week.

815 attendees, including 206 first-timers, participated in last week’s NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.

Also, during the event the NASC Sports Legacy Fund raised $14,000 to benefit Oklahoma Cleats for Kids, an Oklahoma City-based organization that collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.

National Association of Sports Commissions Board Chair Kevin Smith presents a $14,000 grant to Cleats for Kids’ Stacy McDaniels and youth beneficiaries of the program at the 2014 NASC Symposium held in Oklahoma City last week.

Categories: National

Security Now A Priority for Events

Mon, 04/14/2014 - 05:00

No surprise here, the Boston Marathon, more than a month before its 2014 running, announced a number of security changes from the 2013 event that saw the tragic bombing at its finish line.

The Marathon has banned several items from its event, including bags, backpacks, handbags, suitcases and similar items. Not so different from what other events have implemented in the almost year since the Boston bombing, but the severity of the limitations may take some getting used to, since runners often carry their change of clothes in bags that they can check. Many events have gone to clear plastic check bags, and Boston will allow runners to use those clear bags that the Marathon itself gives out.

Boston also is going a step further and prohibiting containers with more than a liter of liquid, costumes covering the face and bulky clothes-vests with pockets, for example.

Here’s what runners can do—they can run with small fanny packs or fuel belts that can carry medication and cell phones, along with a small water bottle.

It’s not just the participants affected by these new restrictions—large flags or signs bigger than 11 x 17 inches are banned from any marathon venue, described as the start and finish areas, the course itself, the athletes’ village and areas where official events are held such as the pasta parties, etc. Signage, for anyone who’s done one of these events, is a big part of the festival atmosphere along the marathon (or half marathon) routes. And don’t count on your son or daughter or Team In Training ‘hero’ to jump in during the last 50 yards to finish the race with you—they’ll be prohibited from doing that as well.

Too much? Too prohibitive? Or a sign of the times. Perhaps a little of all three. Let’s face it, ever since 9/11, security has been on the minds of any event rights holder or venue. The Boston bombing just brought it closer to home and reached out to spectators who were just there to cheer on friends and enjoy the celebratory atmosphere.

I remember my first trip to London, I had a candy wrapper I wanted to throw away and I got agitated when I couldn’t find a trash can to deposit it. It was a few minutes before I realized that getting rid of trash cans was their own security measure. It is a way of life in many European cities, and now it’s becoming a way of life for us here in the states, especially at events that draw thousands of people.

It means extra costs for those putting on the event, but the cost of not increasing security can be hundreds of times more expensive.

Categories: National

Call for Volunteers: 2014-2015 NASC committees and volunteer opportunities

Thu, 04/10/2014 - 14:48

Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to progress and growth of the NASC in many ways including:

  • Referring industry colleagues to join the association.
  • Enhancing mentoring activities for new members and first time symposium attendees.
  • Establishing of new categories and serving on judging panels for the annual member awards.
  • Developing of CSEE modules.
  • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports event industry.

We are excited to invite you to respond to this year’s call for volunteers. We need your skills, passion, and perspectives to build a vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.
The NASC is YOUR association; committee participation is one of the best ways get engaged and help contribute to the decision-making that continues to position the NASC as the most valuable resource available to sports event
professionals. Members, including new committee members and those who currently serve, must respond to the call for volunteers by April 25, 2014. Volunteer for a committee.

Yours in Sport,
Kevin B. Smith

Chairman, NASC
Director, St. Petersburg/Clearwater Sports Commission

Awards Committee
The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards. The committee also serves as judges for the various categories.
Staff Liaison: Elizabeth Young

Membership Committee
The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and cancelled
members on behalf of the association to encourage them to renew. The committee also evaluates membership benefits an resources on an annual basis.
Staff Liaison: Elizabeth Young

Mentoring Committee
The Mentoring Committee cultivates relationships with new members to help guide them through their first year of
membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium.
Pre-requisites: Committee members must have a minimum of five years of industry experience and be actively involved in
the NASC.
Staff Liaison: Elizabeth Young

Professional Development Committee
The Professional Development Committee assists with the development and implementation of the CSEE Program.
Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Members must be currently enrolled in
the CSEE Program and have attended at least two modules to be considered.
Staff Liaison: Beth Hecquet, CMP, CMM

Sports Legacy Committee
The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations.
Staff Liaison: Elizabeth Young

Symposium Committee
The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium. Committee members
are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, and selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues.

Staff Liaison: Beth Hecquet, CMP, CMM

Categories: National

Exceed Your Participants Expectations

Mon, 04/07/2014 - 05:00

Despite the quality educational opportunities that are offered at the NASC Symposium, the questions most asked to members are: how did your appointments go? Did you get any leads? Any good RFP’s out there?  In general, the majority of focus is on selling: the rights holders on selling their events to cities and the cities on selling their destination to the right event.

This session looks to change that by focusing on building event partnerships that exceed the expectations of the participants and ultimately increase the ROI of the event for all parties involved.  The goal of the session is to extend the client relationships beyond sales and into the event management process that starts after the contracts are signed and the sales manager for a destination hands over the client to the services manager/ local organizing committee.

The sales/event management turnover process is critical to the success of an event and is a cornerstone to a positive partnership between a destination and an event.  By clearly communicating their expectations and predetermining shared goals for the event, the stakeholders can develop a model where everyone archives success post event.

Beth Porreca, US Lacrosse; John David, USA BMX; Jamie Patrick, Madison Area Sports Commission

Categories: National

National Association of Sports Commissions Names Next Host Cities for Symposiums; NASC Wraps Up Oklahoma City Meeting with Record Attendance, New Board Leadership

Thu, 04/03/2014 - 16:02

The National Association of Sports Commissions (NASC), the governing body of the $8.7 billion sports events industry, celebrated record attendance for its annual symposium here this week.


More than 800 attendees, including 170 first-timers, participated in this week’s NASC Symposium to elect new NASC leadership, honor members with industry awards and participate in dozens of continuing education programs led by industry leadership.


Also, during the event the NASC Sports Legacy Fund raised $14,000 to benefit Oklahoma Cleats for Kids, an Oklahoma City-based organization that collects, recycles and distributes new and gently used athletic shoes and equipment to kids in need.


NASC Selects Future Host Cities for 2016 and 2017

The NASC also announced future locations for its annual meeting: Grand Rapids, Michigan will be the host in 2016 and Sacramento was named the 2017 host city. Previously announced, Milwaukee will host the 2015 NASC Symposium from April 27-30.


“We feel we have an exciting lineup of cities that will be the hosts for our Symposiums,” said Don Schumacher, executive director of the NASC. “With our return to Milwaukee in 2015, we’ll visit some of our most dynamic sports cities.”


NEW NASC Leadership Elected

New NASC board leadership was also announced, including Kevin Smith, CSEE, the director of the St. Petersburg/Clearwater Sports Commission, as the new chair of NASC.


Additional officers include: Vice Chair/Chair Elect, Greg Ayers, CSEE, president & CEO, Discover Kalamazoo; Treasurer, Ralph Morton, CSEE, executive director, Seattle Sports Commission; Secretary, Mike Anderson, CSEE, director of sports, Visit Charlotte; and  Immediate Past Chair, Terry Hasseltine, CSEE, executive director, Maryland Office of Sports.


The slate of NASC directors includes: Board term expiring 2015, Tammy Dunn, CSEE, sports marketing manager, Snohomish County Sports Commission; Greg Fante, CSEE, director of sports development, Louisville Sports Commission; Kindra Fry, CSEE, SMP, vice president of sales and marketing, Bryan-College Station CVB and Nancy Yawn, CSEE, CDME, director, Round Rock CVB.


Directors with Board terms expiring in 2016: John Gibbons, CSEE, executive director, Rhode Island Sports Commission; Michael Price, CSEE, executive director, Greater Lansing Sports Authority; Janis Schmees Burke, CSEE, executive director, Harris County-Houston Sports Authority and Holly Shelton, CSEE, manager of sports business development, Oklahoma City CVB.


Directors with Board terms expiring in 2017: Brian Hickey, CSEE, director of sports, Visit Tallahassee/Tallahassee Sports Council; Janis Ross, executive director, Eugene, Cascades & Coast Sports; Benjamin Wilder, CSEE, director, Savannah Sports Council and Marc Zimmerman, CSEE, sales & events manager, Central Florida’s Polk County Sports Marketing.


Allied representatives with a board term expiring in 2015 include Rick Hatcher, CSEE, director of business development, PSA, and board term expiring in 2016, Mike Hill, CSEE, senior director of sports sales, Hilton Worldwide-Sports Sales. Rights Holder representatives are, with a board term expiring in 2015, Jeff Jarnecke, associate director of championships and alliances, NCAA, and board term expiring in 2016, John David, chief operating officer, USA BMX.


NASC Members Honored

Also presented this week were the Member Awards, signifying outstanding work in the field of sports events, marketing and promotion. This year NASC added the prestigious Sports Event Professional of the Year award, honoring the person deemed most influential in Sports Events planning and management. This year’s inaugural Sports Event Professional of the Year award goes to Ron Radigonda, recently retired as executive director of Amateur Softball Association/USA Softball.


Other award winners include:

  • Locally Created Event of the Year, under $200,000 budget; Hampton Roads Sports Commission
  • Locally Created Event of the Year, $200,000 budget and above; Kansas City Sports Commission
  • Marketing Campaign of the Year, $200,000 budget and above; Round Rock CVB
  • Sports Commission of the Year, under $200,000 budget; Erie Sports Commission
  • Sports Commission of the Year, $200,000 budget and above, Harris County-Houston Sports Commission
  • Sports Tourism Organization of the Year, under $200,000 budget; Butler County Visitors Bureau


The NASC this week also recognized its latest class of graduates in its Certified Sports Event Executive (CSEE) continuing education program. The Fall 2013 and Spring 2014 CSEE graduates include: Cissy Aberg, Plano Convention and Visitors Bureau; Christopher Ackerman, Pennsylvania Dutch Convention & Visitors Bureau; John David, USA BMX; Katie Fencl, Des Moines Area Sports Commission; Michael Guswiler, West Michigan Sports Commission; Scott Hofmann, Warren County Convention & Visitors Bureau; Meaghan Hughes, Ann Arbor Area Convention & Visitors Bureau; Matthew Libber, Elite Tournaments; Leah Mitcham, Mooresville Convention and Visitors Bureau; Jason Philbeck, Greater Raleigh Sports Alliance; Beth Porreca, US Lacrosse and Meghan Ziehmer, Greater Lansing Sports Authority.


Categories: National

NASC Announces 2014 Member Award Winners

Thu, 04/03/2014 - 14:56

The NASC Member Awards signify outstanding work in the areas of sports events, marketing and promotion. All entries were reviewed by a panel of peers in the association and judged based on the criteria listed for each category. Winners were then announced at the NASC Symposium in Oklahoma City, where more than 800 sports tourism professionals were in attendance.

Award winners include:

  • Inaugural Sports Event Professional of the Year award, Ron Radigonda, recently retired as head of the Amateur Softball Association/USA Softball
  • Locally Created Event of the Year, under $200,000 budget, Hampton Roads Sports Commission
  • Locally Created Event of the Year, $200,000 budget and above, Kansas City Sports Commission
  • Marketing Campaign of the Year, $200,00 budget and above, Round Rock CVB
  • Sports Commission of the Year, under $200,000 budget, Erie Sports Commission
  • Sports Commission of the Year, $200,000 budget and above, Harris County-Houston Sports Commission

For more information on the NASC Member Awards program, visit:

Categories: National

Grand Rapids Named Host of 2016, Sacramento Named Host of 2017, National Association of Sports Commissions Sports Event Symposium

Thu, 04/03/2014 - 14:44


The host cities for the 2016 and 2017 NASC Symposium were announced at the NASC Symposium held this week in Oklahoma City. The  24th NASC Sports Event Symposium will be held April 3-7, 2016 in Grand Rapids and the 25th anniversary Symposium will be March 26-30, 2017 in Sacramento.

The 23rd annual Symposium is scheduled for April 27-30, 2015 in Milwaukee, WI.

The Request for Proposals (RFP) for the 2018 and 2019 NASC Sports Event Symposium will be released on the final day of the Oklahoma City Symposium.

Visit for more details.




Categories: National

Leading Highly Effective Teams

Mon, 03/31/2014 - 05:00

The board retreat was going pretty much as planned.  Lively conversation centered on the organization’s mission, goals, and objectives.  I was doing what I do. Facilitating, keeping them concise and on target.  All of a sudden two members began questioning each other on their motives for being on the board and the possibility that one member was behaving unethically.

I quickly switched from a facilitator role to that of a mediator.  We adjourned and only the disputants and I spent the next hour working on the issues at hand.

Once I had the “fire” squelched somewhat, we took a break.  One of the other board members came up to me and said, “I guess we should have warned you that those two have a history”.  Yes, that would’ve been nice.

So, why do some teams perform magnificently and others appear dysfunctional?  All of these individuals are competent, skillful, and professional.  They all achieve their objectives and are accountable.  They receive the highest marks on individual employee evaluations.  So, why can’t they “just get along”?

Attend my session and find out the answers and the ultimate outcome of this situation.

By:  Dr. Mac McCrory

Categories: National

Economic Impact Calculator

Mon, 03/24/2014 - 05:00

Properly assessing the economic impact of sporting events you host within your community is a key aspect to helping your organization strategically determine several things.  Whether to pursue an event, whether to bring an event back, and whether the event provides your local tourism industry a meaningful boost.

The NASC Calculator aims to provide users a tool for gathering a rough first-approximation of the potential economic impact that an event has upon your community.  As such, the primary purpose of the session is to further educate users how to navigate the Calculator in practice.

Additionally, a secondary goal of this session is to educate users how to design and implement on-site spectator surveys.  The recommended approach for using the Calculator is to gather event-specific data regarding how visitors spend money at hotels, restaurants, and more…as well as gather information on where they are from.  Thus, the presentation will yield insight into best practices for implementing on-site surveys.

Categories: National

TSE Consulting – Relationship Between Host cities and International Sports Federations

Mon, 03/17/2014 - 05:30

In 2013, TSE Consulting, in conjunction with Amsterdam University of Applied Sciences, conducted a worldwide independent study that focused on the relationship between host cities and international sports federations. The primary motivation was to determine the true level of partnership between cities that stage important events and the rights-holding organizations that grant them the privilege to do so.

While major international cities and international sports federations may seem to be very different from American cities and domestic sport organizations, TSE found the parallels to be strikingly similar. More than 100 cities were surveyed, and there were many interesting – perhaps, surprising – results that can be useful for both host cities and sports organizations alike.

While the study was beginning to return significant results, TSE was retained by USA Diving to assist its bid process for the 2016 U.S. Olympic Diving Trials. This engagement enabled TSE to try some new ideas based upon survey results, and to create a “best practices” model for a bid process conduced by a sports organization rights holder.

At the same time, the USA Diving assignment allowed us to chronicle the perceptions of cities – what they liked, what they didn’t, and how to ensure that bid cities are best able to realize their hopes and expectations from their investment in the process.

Clearly, rights holders can improve the bid process, the events that are offered, and communication, while host cities expressed a desire to be viewed as a partner, to expect that city goals be understood, and cities have the ability to form long-term relationships. Lars Haue-Pedersen and Dale Neuburger will co-resent this session, which has equal value for cities and event rights holders.

Categories: National

Sports Funding: The Final Frontier?

Mon, 03/10/2014 - 05:30

It was a story that made headlines on both the sports and business pages. The University of Notre Dame, an Adidas-clad sports program since 1997, will become an Under Armor school when the Adidas deal expires July 1.

It’s a sports story because, of course, it’s Notre Dame and anything that happens with the sports programs under the Golden Dome is news. It’s a business story because it shows how far Under Armor has come in penetrating the America athletic scene, with a deal that puts one of the oldest, iconic athletic programs in the same breath as a relatively young equipment manufacturer.

Under Armour will be the exclusive outfitter for all 26 of Notre Dame’s varsity teams under the 10-year contract. Although the numbers weren’t released, Sports Illustrated and ESPN speculate the deal is worth about $90 million, and the University has the option to take some of its payments in Under Armour Stock. Not a bad idea, since right after the announcement, Under Armour stock rose 3.4 percent to $84.78 a share.

Among publicly-announced deals, the University of Michigan had what was believed to be the largest contract, $8.2 million annually in equipment and cash under an eight year deal with Adidas.

Under Armour already had been making inroads in the high school game, as title sponsor of the Under Armour All-America High School Football Game, girls’ high school volleyball awards and the like. A number of the top high school football programs have been wearing Under Armour for years.

Why is it important for Under Armour to land one of the biggest names in football? The growth of college football on television means your logo on team uniforms is seen dozens of times during a game on 70-inch high definition televisions around the country. Division 1 athletic departments generate about $7.5 billion in annual revenue, and merchandise sales of more than $4.6 million a year, according to the Kelley School of Business at Indiana University (an Adidas school).

And Notre Dame generates about $78 million of the school’s athletic department revenue of $108 million, and the Irish are third in merchandise sales, behind Texas and Alabama. So for Under Armour to grab the contract with Notre Dame at the least raises the exposure of the company, still dwarfed by Nike’s 79 Division I schools and Adidas’ 30 and at the most, give it the ‘halo’ effect of being associated with Notre Dame.

Deals like this trickle down to youth sports, where kids wanted to “be like Mike” a couple of decades ago with Air Jordans or sport And 1 shoes like Alan Iverson.

Oh, and under the heading of “Is this a coincidence,” just days after the Under Armour announcement, Notre Dame unveiled a $400 million project to add three academic and student life buildings around the exterior of hallowed Notre Dame Stadium, offering premium seating for fans and outdoor terraces overlooking the football field.

The project includes several club-style seating options, available on three upper levels on both sides. A hospitality area also is planned for the new building on the south end of the stadium. The stadium itself will be renovated, with the press box making way for premium seating. The project could add up to 4,000 premium tickets for Notre Dame Stadium.

Could Notre Dame have raised the money for the Campus Crossroads project without the Under Armour deal? Probably. Will the Under Armour deal help? Absolutely. Just take a look at what the University of Oregon has done with Nike backing. For recruits, staffers and moneyed alumni, these contracts mean upgraded facilities, updated buildings and the ‘cool’ factor that comes with wearing just the right logo.

Equipment deals are big deals for colleges and high schools. Youth sports are the next frontier.

Categories: National

Take an Active Role in Facilities Planning

Mon, 03/03/2014 - 04:00

So you wish your community had better facilities to offer when bidding for various events? How about joining forces with those working toward facilities upgrades?

No, I don’t mean stretching your already rubber band budget. I mean, using some old fashioned political-type endorsements to persuade those who can make a difference.

Here’s one example. A group called the Friends of the Greater York Recreational Complex ( is working toward building this rec center for the community of York, Maine, just off I-95 at the southern tip of the state. According to the website, “The Friends of the GYRC are advocating for an affordable multi-generational center for health and wellness that would include a warm-water recreation pool and 6-8 lane competition lap pool, fitness center, aerobic studio, walking track, and multi-sport court gymnasium that would accommodate tennis, basketball, volleyball and community programs.”

The description continues: “The center will significantly impact the region’s economy and vital tourism business. The health and wellness of the community is at the heart of the organization’s mission.”

This apparently isn’t the first time a pool and/or pool complex has been proposed for the area. Again, from the website, voters earlier approved a pool project and skate rink but even after the project was approved, the funding wasn’t there to finish the jobs.

So, enter Kerry Hoey, the executive director of the Maine Sports Commission, who wrote a letter to the editor for, supporting the construction of a multi-use recreational center to the area. “I believe their (Friends of GYRC) proposed project goals are well-aligned with our mission to promote Maine as a four-season destination for sports events and sports-related meetings, and to increase the economic impact of the state by attracting and expanding sports related events.”

Hoey goes on to explain what this means to the sports travel industry: “We expect a new swimming competition complex to generate approximately $1 million in total economic impact within one year, based on average hotel rates in the area and out-of-state participation at other swimming competitions in the Northeast.”

Hoey’s endorsement also appears on the landing page of the group’s website, reinforcing the Maine Sports Commission’s support for the project. “Your facility will be one of the only true swimming competition venues in the state and will allow for the possibility of hosting numerous large-scale events,” Hoey writes on the website. “The ability to attract larger regional or national swimming competitions and events will be a great asset to my organization and will lead to a larger economic impact for the area and state as a whole.”

Obviously the Friends of GYRC think this endorsement is valuable in their quest to have this complex built. Don’t underestimate the power of what your endorsement can mean to similar sports projects and upgrades that may be in the planning stages in your area. When you mention what those improvements can mean in dollars and cents, suddenly important ears start listening.

Categories: National

Cast Your Net Out for New Sports Revenue

Mon, 02/24/2014 - 04:00

Looking for a new event to bring participants, fans and families to your region?

Look no further than your nearest body of water.

A report released by the American Sportfishing Association (ASA), the trade association representing the sport fishing industry, shows that the number of anglers has increased 11 percent over the last six years, and fishing tackle sales grew more than 16 percent. Times that by the 60 million fishermen and women in the United States, and that’s a group carrying some powerful economic impact.

And this doesn’t include the many fishing tournaments held around the country. This is the family, packing up the rods and reels, or a group of buddies hitching up the boat and driving to the nearest lake.

Here’s how ASA President and CEO Mike Nussman sees it: “As an industry, we are keenly aware of the impact that sport fishing has on this nation’s economy, Just by enjoying a day on the water, men, women and children across the United States pump billions of dollars into this country’s economy.”

A closer look at the numbers from this report shows just how strong this impact is.

America’s nearly 60 million anglers are estimated to spend $46 billion per year on fishing equipment, transportation, lodging and other expenses associated with their sport. With a total annual economic impact of $115 billion, fishing supports more than 828,000 jobs and generates $35 billion in wages and $15 billion in federal and state taxes.

Even during the recession years, fishing, seen to be a relatively affordable sport, still saw spending on tackle, travel and the like, grow around five percent.

In Canada, a 2010 study of Nova Scotia’s fishing business showed that fishing generated $58 million in direct spending that year, with an economic impact of $85.6 million each year. What may be more impressive, Nova Scotia had more than 57,000 licensed anglers that year; 14,466 of them were youth, showing that fishing is growing its own sustainable base for the future.

And fishing is seen as a true family pastime. According to the National Sporting Goods Association, fishing as a leisure-time activity ranks higher than playing basketball or softball, skateboarding, jogging or hiking.

Take the economic impact of fishing and outdoor sports one step further: A Bass Pro Shops Outdoor World store being built in Round Rock, Texas for a 2015 opening, is expected to bring in nearly $400 million in taxable sales during its first decade of operation—both within the store and at surrounding businesses. The net benefit for Round Rock, according to the city, could total more than $5 million during the same period.

At the same time, Bass Pro Shops is planning a store in North Charleston, with the expectation that the store will bring in at least 35 percent of its visitors from at least 50 miles from the South Carolina location.

In Lone Tree, Colorado, another fishing and outdoor store, Cabela’s, is expected to mean about a $24 million economic impact to Douglas County.

So whether it’s on ice, from a boat or on the shore, fishing can mean a big economic catch for your region.

Categories: National

Economic Impact of Sports Museums

Thu, 02/20/2014 - 08:03

Colorado Springs is proposing a City for Champions combination performance center, Olympic museum, visitor’s center for the Air Force Academy, along with outdoor and indoor sports facilities.

The projects, according to a story in The Gazette, are expected to cost $250 million and will create 5,100 jobs in the Pikes Peak region. The economic impact of the complex is estimated to be $6.5 billion over the next 30 years.

Project promoters, according to the story, believe an Olympic museum and downtown stadium will help foster the city’s burgeoning sports economy and attract other sports-related businesses.

So how much is a sports museum worth to a region? Let’s take a look at a handful to see if the initial cost may be worth it in the long term. The NASCAR Hall of Fame, a relative newcomer to the HOF scene, opened in May 2010. The Charlotte Regional Visitors Authority estimated the hall’s direct economic impact to be $44 million a year.

Given that the Hall opened in the middle of the recession, estimates that the Hall could attract 800,000 visitors in the first year fell short to less than 300,000.  As the economy has stabilized, so has attendance, and with motorsports estimated impact of $5 billion to the area, there will always be an audience for all things racing.

In Oklahoma City, the Amateur Softball Association was founded in 1933 and the Hall of Fame was established in 1957, then moved to OKC in 1966. The Hall of Fame and Museum doesn’t charge an admissions fee, but donations are requested. Still, ASA generates over $15 million in economic impact to Oklahoma City, primarily in the dozens of events and tournaments it holds at its ASA Hall of Fame Complex, featuring four fields and other amenities.

The Pro Football Hall of Fame in Canton, Ohio, marked its 50th anniversary in 2013 with its Enshrinement Festival, including 19 events over two and a half weeks, was estimated to bring in nearly 700,000 visitors to the northeastern Ohio city with an economic impact of nearly $32 million for Canton and Stark County and $56 million for the state of Ohio.

Any physical Hall of Fame requires a significant investment by the regions it will serve. In Colorado Springs, a state commission awarded $120.5 million in sales tax rebates over the next 30 years to help finance the City for Champions projects. The rest of the financing is expected to come from local government entities and private donors.

Before City for Champions projects can proceed, supporters must find other sources of financing to complement state funds. And money awarded by the state comes with stipulations. Among them, the projects must be started within five years and completed within a decade.

Bottom line? Any Hall of Fame attraction depends on rabid fans of the sports to be successful, and a financial partnership to get the project off the ground. After that, creative programming and aggressive marketing, along with community partnerships, seem to be keys to the economic impact of such a sports attraction.

Categories: National

Register Now for Upcoming NASC Best Practices Webinar

Wed, 02/19/2014 - 16:10

The NASC Sports Event Symposium is only 38 days away! Whether you are fully prepared or not, you won’t want to miss our upcoming best practices webinar hosted by Glen Schorr, Executive Director at Orienteering USA. He will be discussing how to build relationships with clients and how NASC members can take full advantage of all the resources they have available at their fingertips to help with those relationships!

There will be plenty of time after Glen’s presentation for questions.


If you have any topics you’d like to suggest or have any questions, please contact Meagan McCalla, Member Services Coordinator at

Visit the webinar archives page in case you missed any of our recent best practice and event webinars.

Categories: National

NASC Sports Legacy Fund to Benefits Oklahoma Cleats for Kids

Thu, 02/06/2014 - 13:19

The Sports Legacy Fund, originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program as a way for members of the sports tourism community to make a personal and lasting impact on the lives of underprivileged youth sports programs throughout the country.

This year’s annual fundraiser includes a raffle and silent auction and will benefit Oklahoma Cleats for Kids, a not-for-profit, 501(c)3, that recycles and distributes new and gently used athletic shoes and equipment to kids in need.

How you can help:

Contact Elizabeth Chaney Young, Director of Membership and Marketing, if you have any questions about the Sports Legacy Fund.

Read more.

Categories: National

Grab Them at the Start, Leave Them Wanting More!

Thu, 02/06/2014 - 12:24

Whether you’re speaking to clients at trade shows, or presenting to your Board Members…. conducting meetings with your Hospitality Partners, or appearing before civic groups or Sports Event Owners… Each time you speak, you have the “one-time-only” chance to grab your listeners’ attention right from the start.

Unfortunately, many presenters miss this valuable opportunity: they begin in a predictable, boring way that the audience has heard many times before. They miss their chance to “hook” their listeners with their opening words.

Yet while starting out strong is critical, it’s not enough. Once you grab your listeners’ attention, how do you hold onto it? Research shows you must change the energy in the room every ten minutes. Otherwise, you lose your audience. Here’s the good news: you CAN maintain their attention throughout your entire talk, if you know how to use proven energy-changing techniques.

Now you come to the end of your presentation. Is it compelling? Memorable? DOES IT GET YOU WHAT YOU WANT? Most speakers end by thanking their audience and opening it up for final questions. This is a predictable way to end, and it fails to leave a lasting impression that inspires your listeners to action.

BEGINNING. MIDDLE. END. Key components of every presentation. In this session, you’ll learn to START in a way that surprises and delights; MAINTAIN YOUR AUDIENCE’S ATTENTION through energy-changing techniques; and END in a way that is memorable and achieves your desired results. 

By using these tools and techniques, you’ll have more fun giving your presentation, and your audience will have more fun hearing it.  And, who knows? You might just become that speaker who is “back by popular demand” …again and again!

Candace BelAir is a Presentation Skills Expert who helps business and community leaders EXCEL in high-stakes communications. She has earned the highly-competitive designation of “Professional Speaker” from the National Speakers Association, and is an Emmy Award-winning journalist, formerly with CNN, Newsweek, United Stations Radio Network, and KIRO-TV (Seattle’s CBS affiliate). Her clients include Microsoft, Amazon, Starbucks, AOL and the Bill and Melinda Gates Foundation.

Categories: National

“Jackass” Sports May Be the Future

Thu, 02/06/2014 - 11:05

Longtime NBC Sports anchor Bob Costas caused a bit of a stir in January when, as he was asked about the new winter Olympic sport of Slopestyle, called it “Jackass stuff.”

Now, he wasn’t throwing out a slur, but instead he was making a reference to the Johnny Knoxville “Jackass” movies, where people do unconventional stunts and sometimes (well, most of the time) fall on their faces.

For the record, slopestyle is a competitive event for freestyle snowboarders, as well as skiers that involves an athlete performing tricks in the air as well as on rails and boxes. You’re judged on style and difficulty, just like figure skating.

So what’s the controversy? The Olympics moved into this end of freestyle sports in 1998, when snowboarding and its affiliated competitions were added to the winter Games in Nagano. Not only did the sport bring in a new genre of athlete (think X Games) but just as importantly, a new genre of Olympic fan.

Let’s face it, it’s probably difficult for your 16-year-old to watch curling or ice dancing. But snowboarding might draw him or her to the TV. The Olympics is expanding its audience by expanding its sports.

That’s something that ESPN learned in 1995 when it launched the summer X Games, (Extreme Games) and then the winter version in 1997. A case study of the 2010 X Games in Los Angeles, conducted by the economic research firm Micronomics found that the games had a $50 million economic impact on the city.

Starting in 2014, the summer games will go to Austin, Texas for four years, and while it costs about $20 million to stage the games, the economic impact (along with sponsorships and financial incentives) is seen as a worthwhile investment.

For the winter X Games, the economic impact for the host city has been estimated to have generated $500,000 per day for the games, including the music fests, interactive X-Fest village and other activities.

On a smaller scale, the Dew Tour action sports tour still means a major economic impact for its host areas. The summer Dew Tour brings in an estimated $11 million to $13 million in economic impact, and the Ocean City Dew Tour won the Maryland Economic Engine Tourism Award with an estimated 103,000 attendees making an $11.5 million economic impact to the area and the state.

In addition to the economic impact, being the host of an extreme sports tour or event adds a certain ‘coolness’ factor for the young professionals in your area. For any region trying to retain, and attract, the YPs (see Austin), this kind of event, with its ancillary music, tech and festival components, can pay off.

So Bob Costas may not be wrong in his assessment of “jackass” sports, but the bottom line is that extreme athletes, events and their fans can bring in a significant (if not ‘extreme’) payoff for the host communities.

Jackie Reau

Game Day Communications
700 West Pete Rose Way
Cincinnati, Ohio 45203

(513) 929-4263, office

(513) 708-5822, mobile
(513) 929-0245, fax

LinkedIn: JackieReau

Facebook: JackieReau



Categories: National

Deadline to Submit Entries For NASC Member Awards and Board Nominations is January 31st

Thu, 01/30/2014 - 11:09

As a reminder, all member awards entries and board nominations are due on Friday, January 31, 2014. Contact Elizabeth Chaney Young, Director of Membership and Marketing, with any questions about member awards or board nominations.

Member Awards

The annual NASC Member Awards recognize the achievements of Active category members in the previous calendar year. For the 2014 Member Awards, activities, events, marketing campaigns, web strategies, etc. must have occurred in 2013.

Click on the each award category to view judging criteria and submission guidelines.

Entries must be received by Friday, January 31, 2014. Submit an Entry.


Call for Nominations

The NASC Nominating Committee is in the process of nominating six (6) new board members for 2014-2015 term (four (4) Active member representatives, one (1) Allied member representative, and one (1) Rights Holder member representative).  The nominating committee is also in the process of nominating one (1) person who has served on the Board of Directors to serve as Secretary.

NASC Board of Directors Job Description

Nominating Committee Guidelines

Nominations must be received by Friday, January 31, 2014.   Complete nomination form.

Categories: National

SportAccord Convention Scheduled for April 6-11, 2014, The Susesi Resort, Belek/Antalya, Turkey

Thu, 01/30/2014 - 09:02

What is SportAccord Convention?

SportAccord Convention is the annual platform in which over 100 international sport federations meet face to face with potential host cities of their international events.

“SportAccord Convention helped London secure the 2017 IAAF World Championships, and secure the 2013 ITU Grand Final… SportAccord Convention enables people to come together and helps secure future events for London.” (Ian Edmondson, Head of Major Events, London & Partners)

Who attends SportAccord Convention?

  • Over 100 International Sport Federations
  • Sporting host cities from all over the world
  • Major Event Organizing Committees (incl. Olympic Games)
  • Leading event delivery organizations

Why should I attend SportAccord Convention?

  • Meet face to face with the decision makers in international sport, discuss hosting opportunities for your city
  • Host over 50 meetings with targeted sport federations over the space of one week
  • Learn and share knowledge with other successful sport cities
  • Meet with organisations who can assist your city deliver outstanding events
  • Position your city at the heart of the sports movement

Useful Links



Event Schedule



City Listings

Register Now


If your city is serious about hosting international sport, you can’t miss SportAccord Convention. Cities from all over the world participate at SportAccord Convention every year in order to achieve their yearly hosting objectives.

Should you wish to discuss any aspect of SportAccord Convention further, please do not hesitate to contact Tim Kilpatrick (

Categories: National


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