National

After being sidelined at the start, Kyle Busch trending toward spot in Chase

ESPN Sports Feed - Tue, 07/28/2015 - 15:31
After being sidelined at the start, Kyle Busch trending toward spot in Chase
Categories: National

Calipari: 2016 recruits could be UK's 'best ever'

ESPN Sports Feed - Tue, 07/28/2015 - 15:18
Calipari: 2016 recruits could be UK's 'best ever'
Categories: National

Sources: Steelers' Bell has ban cut to 2 games

ESPN Sports Feed - Tue, 07/28/2015 - 14:52
Sources: Steelers' Bell has ban cut to 2 games
Categories: National

PGA Tour player: Father missing for nine days

ESPN Sports Feed - Tue, 07/28/2015 - 14:45
PGA Tour player: Father missing for nine days
Categories: National

Sources: Royals acquire Zobrist from A's

ESPN Sports Feed - Tue, 07/28/2015 - 14:42
Sources: Royals acquire Zobrist from A's
Categories: National

Brady's 4-game suspension upheld by Goodell

ESPN Sports Feed - Tue, 07/28/2015 - 14:37
Brady's 4-game suspension upheld by Goodell
Categories: National

Voepel: L.A. hopes Parker provides second-half spark

ESPN Sports Feed - Tue, 07/28/2015 - 14:23
Voepel: L.A. hopes Parker provides second-half spark
Categories: National

Duckworth: A look at Pharoah's second half

ESPN Sports Feed - Tue, 07/28/2015 - 14:02
Duckworth: A look at Pharoah's second half
Categories: National

Jameis 'back at a good weight' as camp looms

ESPN Sports Feed - Tue, 07/28/2015 - 13:49
Jameis 'back at a good weight' as camp looms
Categories: National

Falcons' Devonta Freeman eager to reunite with college pal Red Lightning

ESPN Sports Feed - Tue, 07/28/2015 - 13:30
Falcons' Devonta Freeman eager to reunite with college pal Red Lightning
Categories: National

Bracket breakdown: Maui Invitational

ESPN Sports Feed - Tue, 07/28/2015 - 13:00
Bracket breakdown: Maui Invitational
Categories: National

Sources: Phillies want Hamels offers by Wed.

ESPN Sports Feed - Tue, 07/28/2015 - 12:13
Sources: Phillies want Hamels offers by Wed.
Categories: National

Sources: NFL, union discuss reducing Bell ban

ESPN Sports Feed - Tue, 07/28/2015 - 11:45
Sources: NFL, union discuss reducing Bell ban
Categories: National

It's official: Rockies trade Tulowitzki to Jays

ESPN Sports Feed - Tue, 07/28/2015 - 11:06
It's official: Rockies trade Tulowitzki to Jays
Categories: National

Sources: Brady, NFL still in talks over suspension

ESPN Sports Feed - Tue, 07/28/2015 - 10:58
Sources: Brady, NFL still in talks over suspension
Categories: National

Hall of Fame debate: Keith Tkachuk

ESPN Sports Feed - Tue, 07/28/2015 - 10:30
Hall of Fame debate: Keith Tkachuk
Categories: National

Here's what this humongous cyclist did to a car blocking the bike path

ESPN Sports Feed - Tue, 07/28/2015 - 09:44
Here's what this humongous cyclist did to a car blocking the bike path
Categories: National

Finding funding: Sometimes it comes to you

NASC - Tue, 07/28/2015 - 09:11

So you have a great idea for a new event for your facility: It would bring in hundreds of athletes who would stay multiple days and bring in thousands of dollars to the local economy.

Or, you’d like to expand your facility, adding fields or courts, which would allow you to bring in bigger, better events. All sounds good, but the bottom line, as they say, is the bottom line: How to pay for all of this?

It’s a universal issue that all organizations, rights holders, facility operators, high school and college athletic departments or team managers face. You may have great ideas, but you don’t have the resources to fund them. Where does the money come from?

As a sports corporation or CVB, you might ask your sales staff to acquire more sponsorships or partnerships. (what your sales staff says after you leave the room, well, that’s out of our control)

We already know that more colleges and universities, especially those outside the “Power Five” conferences, are looking to beer sales at games to help fund the athletic department. A year ago, there were 21 on-campus football stadiums where any fan of legal age could grab a brew. That’s more than twice as many as five years ago.

Troy University Athletic Director John Hartwell estimated that beer would account for $200,000 in commissions for the season. According to its contract with concessionaire Sodexo, Troy receives 43 percent of gross beer sales at its 30,000-seat stadium, or better than $2 for every $5 beer.

But sometimes the money comes to you, through an endowment. A trend that started in the Ivy League and spread to other schools is now becoming the new way to save that school from paying a salary.

The most recent example? Richard Corbett, a Florida real-estate executive who served as the business manager of Robert F. Kennedy’s 1968 presidential campaign, gave $35 million to the University of Notre Dame, from which he graduated in 1960.

Of the total, $25 million will go for a new building to house the anthropology and psychology departments and a digital-media center. He also directed $10 million of the gift to endow the university’s head football coach position.

In another case, Xavier’s men’s basketball coach, Chris Mack, is now the Sedler Family Men’s Head Basketball Coach after Tom and Genny Sedler provided Xavier with the endowment to fund Coach Mack’s salary. The endowment basically allows the university to take the money that would go to salaries and use it somewhere else.

The academic side has been doing this for decades, as donors have funded the “so-and-so-chair for chemical engineering research” at universities around the country. So how can you get the endowment idea to work for you?

It might come in the form of a civic-minded philanthropist who wants to fund a new soccer or basketball complex, or a company that can use foundation dollars to help a community cause while getting its name out in public.

This is a time we all have to be creative to find sponsorship and partnership dollars. Doing a form of an endowment might be the way to get your project from the drawing board, into the community.


Categories: National

Cardinals' Bruce Arians breaking the gender barrier? No surprise

ESPN Sports Feed - Tue, 07/28/2015 - 07:30
Cardinals' Bruce Arians breaking the gender barrier? No surprise
Categories: National

Shane Victorino's roller-coaster ride in Boston ends

ESPN Sports Feed - Mon, 07/27/2015 - 23:51
Shane Victorino's roller-coaster ride in Boston ends
Categories: National

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